With Audio – Alphadog Success

An Entirely New Way to Look at Criticism

Almost any marketing coach can tell you stories of students who came to them for help in launching their product. The student has the product ready to go. Maybe it needs a few tweaks, but they are small things that could be done in a few days or maybe even in a few hours. We’re talking about products that in many cases are better quality than 90% of products out there. But they won’t launch the product. They keep telling themselves their product/service isn’t ready, that it needs improving, the time isn’t right, etc… They’re deceiving themselves. The real reason they’re not launching? FEAR. Stark terror that someone, somewhere, will dislike them or say something BAD about their product. Or worse yet – people will hate their product AND the product won’t sell. But here’s the fact to focus on instead: A product that is never launched makes no money. Period. Yes, someone might not like your product. So what? In fact, there could be HUNDREDS of people who don’t like your product. So what? If the product is selling, does it matter that some people don’t like it? Look at radio talk show hosts and commentators. They have thousands or in some cases hundreds of thousands of people who don’t like them. Yet they also have LOTS and LOTS of loyal followers willing to pay to hear them or jump on their recommended products. So how do you get over the fear of launching? Here’s one way: Agree with yourself that your product isn’t finished. That’s right – it isn’t done yet. But you’re going to launch ANYWAY. As you improve your product, you will send your customers updated versions. What’s that? You forgot to add a section about managing gophers to your gardening product? Add the section and send it out to buyers. Then add it to the product itself so all new buyers get it automatically. And then add a couple of bullets to your sales letter that let prospects know you cover gophers, too. Easy, right? In fact, this gives you an entirely new way to look at criticism. Instead of cringing and wishing you had done the product differently, you can objectively look at the criticism and decide if you want to make a change based on that feedback or not. This is a much more empowering point of view than hiding in the corner, fearful of any negative comment that might come your way. Now then, let’s look at a worst case scenario: You launch your product and the very first feedback you get is, “This product sucks, I want a refund!” If this happens, there is one of two things going on, and the next few days will tell you which one it is. If more people write back with similar comments, then maybe you do have a poor product. In that case, pull it, fix it and relaunch it. Or pull it and create something else. But if sales are good and refunds are low, then what you encountered on that first feedback was likely a chronic ‘refunder’ – one of those people who buy products with the intention of finding a miracle/instant fix…who immediately quit and ask for a refund. Don’t waste your time trying to help those people. Just know that the overwhelming majority of buyers don’t do this. Most buyers are good, honest, decent people. The few who do chronically refund are just a minor annoyance that ALL product sellers have to put up with, including the big names in your niche and elsewhere. So don’t sweat it! Give them their refund and if you have the capability, block them from buying from you again, just to avoid aggravation down the line when you launch your next product. Fear of launching your product is a fear of leaving your comfort zone. Comfort zones are… well… comfy. Cozy. Warm. Secure. Safe. But sometimes you have to take a deep breath, hit the button and launch your new product to the world. Don’t worry – it gets less scary each time you do it. And you’re never alone. Even product creators who have made millions still get plenty nervous when it’s time to launch their new creation. It’s a natural reaction. The point is, you can’t let a case of nerves, no matter how bad they are, get in the way of moving forward and launching your product. Find out what you need to use to get yourself to launch. Is it a reward? Blackmail? A psychological trick? A reminder of WHY you are doing this? I know one marketer who imagines hurling himself into battle each time he launches. Another one keeps photos of his family at his desk to remind him of why he needs to overcome his fear. And a third bribes herself with a 4 day vacation for each product she launches. Whatever it takes to get you to launch – just do it. Of course, it always helps to have a coach or mentor on your side – so if you don’t have one of those yet – get one! ~Wishing you success!Drew

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Embrace Your Unique Self And Build A Business Around YOU

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson And here’s another one…(not quite with the Emerson flair, but still quite eloquent): “You can’t fit a round peg into a square hole.” In the digital world, we’re more exposed to this than ever before! People online will tell you what to do. How to do it. When to do it. And are always happy to point out everything you’re “doing wrong”. They’ll tell you to get up two hours early and work on your business before work. Or set a timer for 30 minutes and work without distraction. Or enter a niche just because there is money there. They’ll tell you all sorts of things. And they’ll even get righteously indignant when you don’t do what they tell you to do. So now I’m going to tell you what to do. Seriously. Know yourself first. Yes, you can get round pegs into square holes, but it does a tremendous amount of damage to the round peg. If you like to sleep in until 10:00 am, then maybe that’s what you should do. You probably do your best work in the afternoon and evening anyway. If you have a flair for an odd niche, maybe you should find a way to monetize that, instead of going into a more popular and overcrowded field that everyone is telling you to enter. If you don’t like speaking to people in person, why are you buying that course on how to do marketing for local businesses? Figure out who you are and what you’re good at. Then build your business around YOU. For example, if you’re great at seeing the big picture and hate details, then focus on what needs to be done and have other people do the actual work through outsourcing. If you love to write but hate to deal with websites, have someone else set up and run your blog. If you hate writing but love talking, make a vlog instead of a blog. Or do a podcast. Or both. Just don’t do the thing you hate to do, because guess what? You cannot force yourself to do the things you don’t like for any real length of time. It just isn’t going to work. To be successful, figure out who you are and what you like. THEN figure out how to build a business around you, instead of trying to mold yourself to a business you simply aren’t suited to. “You have to remember the value of your individuality – that you have something special and different to offer that nobody else can.“ ~Wishing you success!Drew

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How To Start Over & Build A Business From Scratch In 3-Months

Someone asked me what I would do if I had to start a business from scratch in 3 months (90-days). And that got me thinking, if I could take the experience I have and use it to start over from scratch… How would I do it? When I say starting over, I mean it. In this hypothetical I wouldn’t have my mailing list. I wouldn’t have organic traffic, a following, name recognition – none of that. Just my experience as to what works and what doesn’t and the drive to make it happen. Now let’s say that my life depends on me having a full-time income at the end of those 3 months. No pressure there, right?It sounds unrealistic, but a lot of people find themselves in a remarkably similar situation – make more money or else… Or else they’re in trouble, or else the bills go unpaid, or else they’re facing losing their home, or… worse. So, with that in mind, here’s what I would do: I would stop looking for magic ‘make money online’ products, strategies and ideas. There is no secret combo of tricks and buttons to make money. It’s not a printing press – It’s a free market. It may sound counter-intuitive, but in that free market the way to make money is to stop focusing on the money. Simply make yourself indispensable to people who need your solution to their problem. That’s the best way to start a business. Do that and the money will follow. When you’re focused on providing solutions, you no longer be distracted by ‘Shiny Object Syndrome’ that steals your time and your money. Now, I’m not saying all programs are bad. In fact, many of the “how-to” and “step-by-step” trainings are useful as building blocks to the larger puzzle. But that’s usually all they are – they’re puzzle pieces – not full-blown businesses. So, I would start with the outcome first. What is my market? Will I offer a product or a service? What solution can I provide that people will gladly pay for? What’s THE ONE BIG BENEFIT I can provide to my customers? What is my goal (How will I know when I’ve “made it?”) Clarity is key here. You must know where you are going and how you plan on getting there. I don’t mean that you need to have all the specific tactics worked out. I’m talking about the big picture. Think of your business as a GPS. You must know exactly where you are and exactly where you want to end up; plus your chosen method of transportation, in order for it to work properly. This is the starting point of everything that will come next. Next, I would build my website. Odds are it’s going to be a blog. Now, I’m not going to spend a ton of time on setting this up because I only have 3 months to start a business and generate an income. I’ll spend an hour maximum choosing the URL, I’ll get the hosting, I’ll choose a simple, streamlined theme, I’ll get the autoresponder and I’ll be ready to get started. Yes, it takes money to get started. Not a lot, but some. You’re making an investment into your future. And if you think spending a couple of hundred dollars to set up your internet business is somehow a lot of money, consider the alternative: Spending at least that much each month just to drive to and from a job, or spending tens or hundreds of thousands for a brick and mortar business. Time to create content for that blog. But this isn’t about running a blog, it’s about running a business. The blog is just a tool to get the business done. So, here’s what I would do: Look at the big benefit I deliver, and then write down all the stumbling blocks people encounter trying to get that big benefit. Then pick out 3 of these and write detailed posts on how to overcome those barriers. Then repurpose those posts into videos (for YouTube or Facebook) and podcasts, or some type of lead magnet/incentive to get people to join my list. Notice I’m only creating 3 pieces of great content initially, not 300. And I’m repurposing those in multiple ways. Some folks spend years trying to get everything exactly right, but in this hypothetical, I’ve only got 3 months, so forget perfection and just get it done. Don’t get carried away with content creation either. Keep it simple to start, there will be plenty of time to expand later on. The blog posts should be highly focused on getting my prospects to take the next step, which is likely going to be a free consultation. Think about the format of a successful sales funnel that drive people to take a specific action. It’s not very easy to sell a $300 a month coaching program or a $1,000 website optimization package online. Especially if you are under a time constraint. But its typically much easier and faster if you can talk on the phone or in a meeting first. Next, I would offer a service or coaching. Do you know why? Because it’s the quickest way to make real money. Offering products is great, but it takes time to create the products and more time to build the lists to promote that product to. When your list is small, it’s best to focus on services or coaching because it’s the fastest way to start a business that generates a profit. Most people are already experts at something. And to be an expert you just have to have lived through and overcome a specific problem. Get people on a free call, help them solve a problem, and invite them to participate in your coaching program where you will share what is actually holding them back and how to overcome that based on your personal experience. In its simplest form, we are simply sharing our personal knowledge. Now, I’d focus on getting as many people on the phone as I can, because I know two

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How To Overcome a Fear of Taking Action

Fear of taking significant steps towards our dreams is a common experience we all share. It’s essential to understand that fear is a natural reaction to leaving our comfort zones. However, acknowledging fear is different from allowing it to immobilize us. To transition from fear to action, consider these strategies that can help you gain perspective and move forward effectively. Understanding Fear as an Emotion Fear, while intense and sometimes overwhelming, is just an emotion. It’s a relic from our ancestral past when physical dangers like predators were a real concern. Today, our fears are often psychological, rooted in concerns about social acceptance or financial stability. By recognizing that fear is an internal response rather than a reflection of external reality, we can start to diminish its power over our actions. Universal Experience of Fear Remember, you’re not alone in feeling fearful. Even the most successful people, like Tony Robbins, have faced fear of failure or judgment. This universal experience means that fear isn’t an insurmountable obstacle but a common hurdle that everyone encounters. When you feel fear creeping in, think of those you admire who have pushed through their fears to achieve great things. This realization can be a powerful motivator to act despite fear. Initiating Movement with Small Steps The hardest part of overcoming fear is often just getting started. Inspired by Newton’s 1st Law of Motion, taking the first small step can set the stage for continuous progress. This initial action, no matter how small, can shift your mindset from fear to empowerment, sparking a cycle of positive actions and outcomes. Once you start, the momentum you build will make the next steps easier and more exciting. Seeking Support When Needed If fear seems too daunting to tackle alone, it’s okay to seek support. Reach out to friends, family, or professionals who understand your goals and can provide encouragement. A simple conversation can offer new perspectives, alleviate fears, and strengthen your resolve to move forward. Having a support system can be incredibly reassuring, providing the extra push needed to take action. In conclusion, transforming fear into action requires self-awareness, understanding, and a willingness to take small, consistent steps towards your goals. Remember, fear is a common emotion that can be managed and overcome with the right strategies and support. Embrace the journey of personal growth and let your actions define your path to success.

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Do It Your Way: The Secret of Self Discipline

In order to achieve your future vision, you must have self discipline. With the proper approach, its easier to take directed action, regardless of your present emotional, psychological or physical state. It can be more difficult at certain times than others. That lifestyle can even seem unreachable, but it’s important we remember that no matter what, it’s still possible. And it’s all up to you! I’m sure there are numerous qualities you like about yourself, that you’re surely proud of, since they directly contribute to your personal success and achievements. If there aren’t – stop to think of some…I’ll wait. Now, there’s also one simple time-saving hack that could bring you more self-confidence and abundance in everything you do. That productivity hack is mastering self discipline. Self discipline is a type of behavior that is learned through persistent practice. It all stems from a choice that you consciously must make. Therefore, to unlock the mysterious chest of self discipline, you only need the right key. The greatest secret for achieving this state of mind is this: don’t give up and be sure to forgive yourself when things don’t go according to your plan. It is never easy to establish a whole new way of thinking. So, don’t be too hard on yourself. When you make a mistake, just move on and try your best not to repeat it. If you don’t continually move forward, unwelcome emotions will arise, like anger and frustration, and emotional triggers only create obstacles on your journey. Master Self Discipline in the modern world. In today’s world of technology, when it’s all too easy to get distracted by so many different things, you need focus to acquire self discipline. Try to turn off your phone for a few hours, don’t check your e-mails more than a few times per day, or throw away the food you’re trying to avoid. These little things can really help to keep your mind focused and on-task. Ditch all the bad influences and remove possible temptations. Realize, too, that you can take a break, just make sure it’s a short one. For example, if you’re dieting, then choose one day in a week to have a reasonable sized piece of chocolate cake; if you’re trying to save some money, spend a little bit less each time you go to the mall, or set a spending limit. Strict rules that you cannot or will not follow will do you no good. Besides, you will feel refreshed and at ease when you have a recess. After that little pause, you can get back in the saddle quickly and efficiently. Finally, don’t postpone. If there’s something you need to do, do it right away! This will change your routine and habits immediately. If you have to do something, and put it off because you really don’t want to, you will only create unnecessary suffering continuing to think about it. Procrastination is your biggest enemy, and your discipline can completely fall apart once you start your own waiting lists. You don’t have to sacrifice all your pleasures to achieve self discipline. Find a balance, and keep your mind clear, with positive thoughts. Learn to forgive yourself. But still, create a plan for commitment as well as for discipline and order. Start where you are… Work within your personal boundaries so that this new lifestyle will last. It defeats the point to live an insanely rigid lifestyle if you will only quit after a week. Maybe for now you can only handle one or two new disciplines per week before you run off chasing more freedom. Everyone has their own styles. Stay true to you. I don’t want you to start waking up at 4am every day if it isn’t conducive to the future that you are visualizing for yourself. It’s entirely natural to be truly satisfied with everything you have, and still desire more. But, you will need self-discipline if you want to create a lasting change in your life. Keep up the great work. ~Wishing you success,Drew

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How Successful Affiliates Are Making More Commissions Than Their Competitors

Affiliate marketing is the easiest way to make money online, without having to create your own products, build a formal website, or design a sales page with integrated payment processing. So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet > 90% or more of affiliates make a pittance. Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right? But guaranteed, there is something else who made 600 sales and walked away with $30,000. Why did they make 600 sales when you made just 6? There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit. And marketers who understand this will always have a tremendous advantage over marketers who don’t. 1. Build a Relationship I know you’ve heard it before, but are you doing it? People buy people, not products. If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people. This is so simple to do, yet few marketers take the time. Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you better. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and what your goals are. Don’t even think about affiliate marketing yet. Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mentions that too. Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not apply for a job, nobody wants your resume. And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold. But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your parent’s back deck into the pool. And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnets, your emails, your other blog posts, etc. Always inject a little bit about yourself in everything you do. Not so much that you bore people, or make everything seem about you, but just enough to keep it real. Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped into the mud puddle just before your big presentation? Use this same method of personal, one-on-one friend communication with your readers and followers. Post on your blog as often as possible, at least once a week, but as much as every day. Encourage your list to follow you on social media or subscribe to your list so they know when you add a new post. Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5-minutes. So, they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages. 2. Use Your Own Voice Just because you’re doing affiliate marketing, doesn’t mean you need to act like someone else. How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – this is the one thing that will help you create success – but it now.” Yeah. Same old stuff, over and over again. There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers. Like a brand-new marketer couldn’t write their own 25-word email that basically says, “buy this magic product now.” People don’t like getting sold to and are TIRED of seeing this crap. You’re tired of getting these emails. I’m tired of getting these emails. Same phrases, same message, same B.S. If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting. Here’s what to say: Instead, take 30-minutes and write your own promotional email with your own voice. You can even do this by dictating and having a free software like Google Docs to type the email for you! Forget about all the hype. Be sincere, be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But, if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people, including me.” I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do XYZ.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want _______. It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer. But the point isn’t tricking people into buying, it’s to be honest. You know this, but the latest, greatest product you’re promoting isn’t for everyone on your list. Some of them sure, but

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Perfectionism is Really Just Procrastination

Let’s explore how perfectionism is really just another form of procrastination. If you continue finding yourself locked into being a perfectionist, it will waste a lot of your time and energy. At a certain extent, the more energy you put into making something perfect, the less real productivity you’ll experience. Everyone has some measure of perfectionism within them. We set our own high goals and then push ourselves to achieve them. We have high personal standards and integrity, and that always makes us want to do our best. This dedication to perfection helps us get the results we want and enjoy the success that comes with achieving our goals. But perfectionism, in an extreme sense, has more negative repercussions than positive results. Some examples of how perfectionism aids procrastination: Math shows perfectionism can turn into procrastination. A bell curve is commonly divided into standard deviations. There are 3+ standard deviations in each curve, where each standard deviation takes the same amount of time/energy to accomplish. So, in order to reach 70% it’s 1 standard deviation, from 70% up to 95% is the 2nd standard deviation; and the 3rd only brings you brings you from 95% to 99.7%. With that knowledge, we can see that it will take us the exact same amount of time to get 3 products/offers to 70% completion, as it will to bring 1 product to 99.7% completion. Nothing will ever actually reach 100% complete. There will always be something you can do differently. This is why many large companies, like Microsoft or Apple, have been shown launching products at that 70% point, and then making additional refinements and updates as they learn of different bugs or issues. I’m sure you can see why they may take this strategy! Now, surprisingly, we’re not saying that you should stop being a perfectionist. But you should, however, be aware of when your perfectionist tendencies go overboard. Keep tabs on yourself so you can be honest when you are instead procrastinating by using the excuse of wanting to make something perfect. Always keep a balance between perfection and productivity, and procrastination will become a thing of the past! This starts by increasing your awareness and empowering your mind. This free course is a great place to start. You may also enjoy this blog post on the power of focus.

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How A Flexible Definition Of Success Creates More Fulfillment

I get this question a lot given the name of my business (Alphadog Success). But it’s also something that I make sure to ask every person I speak with when working in a coaching or mentorship role. In everything I do, success is my goal. The word, “success,” holds special meaning for me. When I am successful, I accomplish my intended purpose in a given situation. When I try to do my best job at work and I achieve that, then I am successful. Although success sometimes eludes me, my intent in life is to succeed each time it is within my power. Trying times occur in my life, just as it does for everyone else and I accept this fact. Yet, I also know that I put forth my best efforts in even the toughest of circumstances. In conversations with my spouse, I always attempt to exert my attention, patience, and best communication skills to arrive at a successful exchange. She is very emotional, and I am much more intellectual. So, we speak different languages, and sometimes it can be more difficult for us to convey seemingly simple concepts to one another. With my dogs (and cats), I strive to have a positive impact and demonstrate understanding and loving care toward them at all times. They don’t have the same perspective of the world that we do, and it takes a lot of self-restraint sometimes to not get frustrated or annoyed with their behavior. As the workplace presents its own special challenges, I accept there may be times when I lack complete control over how things proceed. However, I still make success my goal…always. Sometimes, my view of what success looks like in a situation changes. But this fact shows my flexibility and reflects that the meaning of success can vary, depending on the specific details of a situation. It is important that you allow for some flexibility in your plan and your vision of success. Don’t be so hard on yourself if things don’t work out exactly as planned. Have you ever proposed to a significant other? And did it go as planned? The reality is that something that emotionally charged will rarely go as you envisioned it would. But as long as you are true to yourself and your relationship, then that doesn’t make it any less special. Today, regardless of the circumstances, success is my goal. Life is good, largely due to my daily efforts to succeed. I’ve come up with a few question for you to ask yourself, and I want you to really take the time to reflect on these questions enough to draft an answer. And make sure to record your answer! I don’t care if it’s written or typed, but until you get those words out of your head – this is just like any other thought. Self-Reflection Questions: Everything starts with your Mind. If you aren’t in control of your mind, you will never be able to control your success. Click the banner below to learn more about my free Alphadog Awareness Mindset Mini-Class or visit: https://alphadogsuccess.com/mini-class

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What Are SMART Goals & How To Use Them

What Does SMART Goals Mean? SMART is an acronym that you can use to guide your goal setting. To make sure your goals are clear and reachable, each one should be: How to Use SMART Goals 1. Specific Your goal should be clear and specific, otherwise you won’t be able to focus your efforts or feel truly motivated to achieve it. When drafting your goal, try to answer the five “W” questions: Example Imagine that you are currently a marketing executive, and you’d like to become head of marketing. A specific goal could be, “I want to gain the skills and experience necessary to become head of marketing within my organization, so that I can build my career and lead a successful team.” 2. Measurable It’s important to have measurable goals, so that you can track your progress and stay motivated. Assessing progress helps you to stay focused, meet your deadlines, and feel the excitement of getting closer to achieving your goal. A measurable goal should address questions such as: Example You might measure your goal of acquiring the skills to become head of marketing by determining that you will have completed the necessary training courses and gained the relevant experience within five years’ time. 3. Achievable Your goal also needs to be realistic and attainable to be successful. In other words, it should stretch your abilities but still remain possible. When you set an achievable goal, you may be able to identify previously overlooked opportunities or resources that can bring you closer to it. An achievable goal will usually answer questions such as: Example You might need to ask yourself whether developing the skills required to become head of marketing is realistic, based on your existing experience and qualifications. For example, do you have the time to complete the required training effectively? Are the necessary resources available to you? Can you afford to do it? Tip: Beware setting goals that someone else has power over. For example, “Get that promotion!” depends on who else applies, and on the recruiter’s decision. But “Get the experience and training that I need to be considered for that promotion” is entirely down to you. 4. Relevant This step is about ensuring that your goal matters to you, and that it also aligns with other relevant goals. We all need support and assistance in achieving our goals, but it’s important to retain control over them. So, make sure that your plans drive everyone forward, but that you’re still responsible for achieving your own goal. A relevant goal can answer “yes” to these questions: Example You might want to gain the skills to become head of marketing within your organization, but is it the right time to undertake the required training, or work toward additional qualifications? Are you sure that you’re the right person for the head of marketing role? Have you considered your spouse’s goals? For example, if you want to start a family, would completing training in your free time make this more difficult? 5. Time-bound Every goal needs a target date, so that you have a deadline to focus on and something to work toward. This part of the SMART goal criteria helps to prevent everyday tasks from taking priority over your longer-term goals. A time-bound goal will usually answer these questions: Example Gaining the skills to become head of marketing may require additional training or experience, as we mentioned earlier. How long will it take you to acquire these skills? Do you need further training, so that you’re eligible for certain exams or qualifications? It’s important to give yourself a realistic time frame for accomplishing the smaller goals that are necessary to achieving your final objective. So, if you aren’t using SMART goals in your planning process, now is the time to start! For a little extra guidance on better goal setting, check out this email course, or consider talking with a coach.

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3 Reasons Your First Step Is Essential for Success

”A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” – Tony Robbins. For some reason, many people believe they can simply coast through life and still end up successful. They envision success, maybe even meditate on it, but never take the necessary action to reach the next level. It’s probably the reason why many people fall for get-rich-quick scams. Imagine doing minimal work and raking in bags of cash in return! If you really want to succeed, you’re going to have to put in a lot of time and effort to make it work. You will need to take action, consistent and focused action. Here are 3 reasons why taking action is important if you want to succeed: 1. It’s your first step towards success If you don’t take any action, you’re never going to take that first step towards achieving your goals. You’re never going to go anywhere. As they say, it’s always the first step that’s the hardest…but it’s also the most important. It’s relatively easy to choose the right goal and to make a grand plan on how you’re going to achieve that goal. But actually going out there and taking that first step, is when that plan actually begins. Many people have fun at the planning stage, but the moment they actually need to do something, then the reality will sink in. “That’s a lot of work,” they’ll say. They’ll start procrastinating, or they’ll start thinking it’s a bad idea. Maybe the limiting beliefs set in and you think that you will do it wrong, or that nobody will respond to you, or that you could even end up in a worse position than you’re in now…And they’ll just stop there. That’s all they do – just plan things, but never really take action out of fear or discomfort. 2. No amount of prep or knowledge compares with first-hand experience. When you take action, you will find out that whatever you’ve planned isn’t always going to happen the way you imagined. It isn’t always going to be feasible even. Sometimes, what you think something is may be different from what it actually is in reality; but you’ll never know until you get started. This is why being flexible and knowing when to adjust is so important. Your plan, no matter how long you spent on it, is still just a general guide – you don’t have to take it at face value – and probably shouldn’t. When you take action and go out into the real world, you find out what’s working and what’s not. You will improve your ability to go with the flow. You will learn there’s almost always another option out there that will help you achieve your goals faster, more efficiently, or with less stress than what you initially anticipated! But, with consistent and dedicated action, you are guaranteed to put yourself in a better place than you are in now, even if you fail first. 3. You will grow as a person Taking action is important if you also want to grow as a person. On the way to success, you’ll encounter so many obstacles, glitches, and challenges. Those are the opportune times to grow as a person. When you learn how to overcome all these obstacles: you gain new skills, you develop resilience, you become more patient, you develop a new level of self-awareness, and you grow as a person. If you don’t take action, you’ll remain as you always have been, doing the same things you’ve always been doing, thinking the same thoughts, and feeling the same feelings. So, what are you waiting for? Take the first step!

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You are NOT perfect...Just the way you are

You Are Not Perfect the Way You Are

There are more than enough songs telling us we’re perfect just the way we are. There are also many self-help books telling us that there’s really nothing to change. Lastly, we’ll find no shortage of motivational speakers or “coaches” who tell us, “You are perfect just as you are.” But, we need to set all that aside. In fact, if I wasn’t being polite I would call them lies because that’s what they are. They are actually doing you a disservice because the more you believe in that, the more you wall yourself off from meaningful change in your life. I’ve got some news for you. The only constant in life is change. That’s the only thing you can rely on occurring regardless of your actions beliefs or choices. It’s true right now and it will continue to be true long into the future. It’s a good thing change is the only constant in life because, with change, we can continue to grow and improve. Change is actually a promise for better. It doesn’t matter how small you feel, how defeated you think you are, or how incompetent, ugly, and desperate things may seem to you. With change, you can turn things around to create a situation you are happy, proud, and confident about. Life would be so boring without change! I once met a homeless man on the streets of Worcester, MA while I was the broker for an apartment rental agency and he said something that really blew my mind. He would come in for a cup of coffee or to use the restroom when the office was quiet. Occasionally, I would buy him or others lunch. Those conversations gave me an enlightening new perspective. He was a guy who just had newspapers as his bed and lived a block or two away from my office. He used to say, “This too will pass.” I looked at him. I looked at the situation and looked at how desperate things seemed for him. It didn’t take long for my analytical mind and questioning ways to arrive at the same conclusion. This too will pass… There I was wearing an impeccable shirt, a nice silk tie, and yes, I was incredibly connected to that homeless person. This was the truth that connects all of us. What we think our reality is will always pass because of time and change. Instead of looking at life as something that’s scary, or something we have to run away from, it’s there for us to learn to work with. Easier said than done though, right? How do we just change our perspective like that? What’s the best way to make a change?How do we make the deep and profound reality of change work for us instead of against us? Well, it all boils down to perspective and expectations. Choose your thoughts carefully because when you assume that you’re perfect you cannot deny that change always happens. Change is kind of like a fire. We can’t intimidate it or deny it’s existence. It will continue raging. burning. and marching forward. It doesn’t care if you acknowledge it or not. Sadly, when you think you’re perfect the way you are, you end up getting burned by change. This doesn’t just happen once. It will happen again and again and again until you learn that lesson. What lesson am I talking about? First, if you are assuming you’re perfect it means you’re less likely to want to learn or grow or adapt. I don’t care how smart you are. I don’t care how well you have it together. You need to keep updating your knowledge, skills, perspective and awareness. Otherwise, you will get left behind. Living in the Internet Age is both a blessing and a curse. Information is more readily available, but it also spoils quickly…Take the case of sales and sales training. You may have been at the top of the sales game ten years ago. But sales strategies from 10 years ago will only get you reported or ignored by people today. Unfortunately, if you think you’re perfect, you already know everything. It prevents you from learning what you need to learn to level-up. Assuming you’re perfect also means you’re less likely to want to adapt. Think of it like dodge ball. The world is chaotic and throws many dodge balls at us. We need to move, we need to be quick on our feet. But, to assume that you’re perfect means that you’re just going to stand still and get hit with one ball after another. Soon enough, you’re bruised all over the place and you are lying flat on your back, exhausted, rundown, and feeling stuck. It’s not a happy ending. Assuming you’re perfect also means you’re likely to blame others instead of taking any responsibility yourself. “They’re imperfect. It’s not my problem. I’m perfect.” Do you see the backwards logic of that? It’s sad on so many levels. Most of all, it’s sad because when you blame other people, you give them power over your happiness, your success, and your life. How so? Well, if they’re the one who caused the problem, typically this means they are also the only one with the solution. It’s time for a reality check! It can be hard enough controlling oneself. Can you imagine trying to control other people too? Forget about it. If Bruce Almighty taught me anything – it’s that you can’t influence free will, no matter how powerful you think you are. Life can be rough. It’s chaotic out there. But, the good news is that despite all this imperfection, there is beauty. There are sublime truths. There is profound peace and prosperity to attain, but you may need struggle for it. You should uncover it. You should work for it. You’re not perfect, none of us are. Life isn’t about being perfect – it’s about being real. By accepting your imperfections and never failing to adapt, learn, or grow…you’re setting

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Drop The Past: It Doesn’t Deserve Time In Your Future

Your past doesn’t define you. I can’t even tell you how many people I come across who say, “I’m a failure”. “I don’t have it”. “This suck”. Life sucks. The rich get richer, the poor get poorer. Every single year, I get poor. I’m stuck. These people are not low IQ individuals, per se. They’re not ugly. There’s nothing in their personality that makes them inferior. It’s their attitude that dooms them to a life of mediocrity, struggle, and frustration. If you’re reading this article, chances are you’ve felt these things. Maybe you’re feeling that your life follows a pattern where one day is basically the same as the day before it. Like Groundhog Day with Bill Murray (great movie by the way). There’s really not much change in your life. Before you know it, you feel that you’re stuck in a rut that you call life – and there’s no escaping. It’s as if the script keeps playing over and over. It’s the same boring old movie again and again. Same movie, different day. All arriving at the same the conclusion – death. It doesn’t have to be a bad thing. I know it sounds kind of extreme, and depressing. It’s definitely discouraging. But, I want you to understand where that mindset leads to. And this definitely doesn’t lead us to a happy place. If there was any doubt before, now you have the answer. People who screw up in the past think it seals the rest of their life. Your past doesn’t define you. This world would be a vastly different place if that were the case. No matter how bad you screwed up in the past, it doesn’t have to hold you back unless you let it. When you keep repeating scenes in your head of being rejected, humiliated, embarrassed, betrayed or oppressed. Your subconscious will attempt to bring that into existence. Plus you are feeling all of the emotions as if you were living through it live. Finally this causes you to vibrate at a lower frequency, attracting more of the same. What do you think happens when you repeat this behavior? Your past doesn’t define you. Do you think you can change the material fact of what happened in the past? No. It’s not like the movie Back to the Future and you’ve got a flying DeLorean that you can jump into with Marty McFly. It doesn’t work that way. What happened in the past happened. What you can change is your interpretation. Your past doesn’t define you. You can change its effect on you in the here and now. Claim your power. This is key to external change, which is affecting what is happening for you right now, your appearance, your work, your business, the amount of money in your bank account, or how big your house or apartment is. All across the board is an internal change. Change your relationship with your past and you can change your future. Does your past condemn you? Does it make you feel small, weak, and powerless? Well, you can change how you interpret your past. Internal changes mean changing your thought patterns, assumptions, beliefs, and emotional habits. It’s perfectly true that the world doesn’t care about your feelings, it cares about your actions. It aims at results. Where do you think those results come from? It comes from your thoughts. When you think about your situation in a certain way; you end up in an empowered emotional state. In that new emotional state, you ask smarter questions and make corresponding decisions. When you make those decisions, you change your present and future with your actions. What if you can change your thoughts? What if you can change your assumptions about your past? Your life doesn’t have to feel like a runaway roller coaster where the moment you think about something negative, everything has to end up with a negative implication again and again and again. It doesn’t have to be that way. Please understand that you are always in control because you can always choose how you interpret things. You can always choose what you think about. You can always choose what you do or do not dwell on. Do not let go of that power. That would be the height of irresponsibility and I hate to say this because when I first realized this, it was when somebody said it, and it stung a little bit. That was precisely the point things changed though because at that point I grew. Whatever is happening in your life, you’re doing to yourself. You really are. I know it doesn’t make much sense. Who wants to intentionally live a frustrated or unfulfilled life? Who wants to feel this pain? Take responsibility. You can do it. Change creates change. Your past doesn’t define you. Reacting the same way to past situations will only keep you bound to the lesson and stuck in the same karmic loop. When you are presented with the same situations over and over, you have to do something different. You are being presented with two choices, evolve or repeat. ~Wishing you success!

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