entrepreneur mindset

Focus is the most powerful magnet for success

Focus on The Most Powerful Magnet for Success (or Failure)

“You can’t depend on your eyes when your imagination is out of focus.” ~ Mark Twain Remember old fashioned cameras (or any that weren’t in your phone)? They had intricate lenses you had to focus by hand. The process was very precise and technical and your results were 100% determined by… …what you focused on. If you didn’t get the results you wanted, it was because the lens wasn’t focused properly. One little tic to the right or left and you would’ve had the perfect shot. Right? The good news about that is that you had the power to shift the focus (and the result) of the image. Today I’d like to explore something that you can do, just like shifting the focus point on a camera… …to shift the results of your life. We all want the “tack sharp” beautiful, abundant, fulfilling life of our daydreams, right? Here’s how you get it: Focus ​​As many coaches and inspirational leaders so often say: “What you focus on determines your results.” And they are right. I’ve been using this principle in my life, very successfully, for decades. And I’ve seen it happen with other people, over and over again, with terrific results. In order to get what you want in life… …you must focus your mind toward what you want, and away from what you don’t want. Your brain is a very powerful magnet – and it operates like a search engine. It acts like a heat-seeking missile, drawing to you whatever it is you are focusing on. And the more energy, vibrancy, and passion you conjure up in your imagination… …the harder your brain works to make those thoughts your reality. Whatever you focus on most – the failure or the success, the love or the betrayal, the win or the loss – the more situations, people and resources you will attract to make the object of your focus a reality. The Science of Focus This isn’t just woo-woo, pie-in-the-sky thinking. There are scientific reasons and countless studies that prove this out. Your brain has a mechanism called the Reticular Activating System (RAS). The (RAS) is a bundle of nerves at your brainstem that filters out unnecessary information so the important stuff gets through. The RAS is the reason you learn a new word and then start hearing it everywhere. This is why you can tune out a crowd full of talking people, yet immediately snap to attention when someone says your name or something that at least sounds like it. It’s the reason you see BMWs everywhere, the moment you decide to buy a BMW. It’s why red flags go up when you sense something isn’t on the up-and-up. Or why you trip on the same pothole every time. It’s also the reason – if you focus too often on how hard something is – your brain automatically leaps to the obstacles and not the solutions. In effect…it attracts the obstacles, rather than the solutions. Training Your Brain As you can see, it’s very important that your mind leans toward what you want, toward resourceful thoughts and feelings that serve you, and away from those that quietly sabotage you. Bear in mind, “positive thinking” isn’t automatic or easy. It doesn’t come to us naturally. And there’s a scientific reason for that… In case you’re feeling bad about yourself for being “negative” too often. Our brain, since caveman days, had to be alert to potential dangers in order to survive. We evolved as a species by being highly aware of our surroundings. We were ingrained, for our very survival, to focus on the potentially negative… …to spend time, energy, and resources on potential dangers. This is why it’s so easy, so automatic, to focus on the negative things that may – or may not – happen in our lives. But this habit can be changed. You can retrain your brain, and make positive, resourceful thoughts and feelings become your automatic response. A side note: Don’t feel bad when you find yourself traveling down a dark tunnel of fears, doubts, and “what-ifs”. Your brain is pre-wired that way. But you can retrain your brain to lean in a new direction…toward the resourceful thoughts that serve you, instead of those that ultimately sabotage you. Keep using your Holosync, and be on the alert for negative thoughts and feelings. As soon as you recognize them, flip them over. Find the opposite feelings, the positive results, the great outcomes…and aim your brain on those things instead. You will find – with that same powerful magnet known as your brain that you’re automatically attracting good, abundant and beautiful things into your life.

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An Entirely New Way to Look at Criticism

Almost any marketing coach can tell you stories of students who came to them for help in launching their product. The student has the product ready to go. Maybe it needs a few tweaks, but they are small things that could be done in a few days or maybe even in a few hours. We’re talking about products that in many cases are better quality than 90% of products out there. But they won’t launch the product. They keep telling themselves their product/service isn’t ready, that it needs improving, the time isn’t right, etc… They’re deceiving themselves. The real reason they’re not launching? FEAR. Stark terror that someone, somewhere, will dislike them or say something BAD about their product. Or worse yet – people will hate their product AND the product won’t sell. But here’s the fact to focus on instead: A product that is never launched makes no money. Period. Yes, someone might not like your product. So what? In fact, there could be HUNDREDS of people who don’t like your product. So what? If the product is selling, does it matter that some people don’t like it? Look at radio talk show hosts and commentators. They have thousands or in some cases hundreds of thousands of people who don’t like them. Yet they also have LOTS and LOTS of loyal followers willing to pay to hear them or jump on their recommended products. So how do you get over the fear of launching? Here’s one way: Agree with yourself that your product isn’t finished. That’s right – it isn’t done yet. But you’re going to launch ANYWAY. As you improve your product, you will send your customers updated versions. What’s that? You forgot to add a section about managing gophers to your gardening product? Add the section and send it out to buyers. Then add it to the product itself so all new buyers get it automatically. And then add a couple of bullets to your sales letter that let prospects know you cover gophers, too. Easy, right? In fact, this gives you an entirely new way to look at criticism. Instead of cringing and wishing you had done the product differently, you can objectively look at the criticism and decide if you want to make a change based on that feedback or not. This is a much more empowering point of view than hiding in the corner, fearful of any negative comment that might come your way. Now then, let’s look at a worst case scenario: You launch your product and the very first feedback you get is, “This product sucks, I want a refund!” If this happens, there is one of two things going on, and the next few days will tell you which one it is. If more people write back with similar comments, then maybe you do have a poor product. In that case, pull it, fix it and relaunch it. Or pull it and create something else. But if sales are good and refunds are low, then what you encountered on that first feedback was likely a chronic ‘refunder’ – one of those people who buy products with the intention of finding a miracle/instant fix…who immediately quit and ask for a refund. Don’t waste your time trying to help those people. Just know that the overwhelming majority of buyers don’t do this. Most buyers are good, honest, decent people. The few who do chronically refund are just a minor annoyance that ALL product sellers have to put up with, including the big names in your niche and elsewhere. So don’t sweat it! Give them their refund and if you have the capability, block them from buying from you again, just to avoid aggravation down the line when you launch your next product. Fear of launching your product is a fear of leaving your comfort zone. Comfort zones are… well… comfy. Cozy. Warm. Secure. Safe. But sometimes you have to take a deep breath, hit the button and launch your new product to the world. Don’t worry – it gets less scary each time you do it. And you’re never alone. Even product creators who have made millions still get plenty nervous when it’s time to launch their new creation. It’s a natural reaction. The point is, you can’t let a case of nerves, no matter how bad they are, get in the way of moving forward and launching your product. Find out what you need to use to get yourself to launch. Is it a reward? Blackmail? A psychological trick? A reminder of WHY you are doing this? I know one marketer who imagines hurling himself into battle each time he launches. Another one keeps photos of his family at his desk to remind him of why he needs to overcome his fear. And a third bribes herself with a 4 day vacation for each product she launches. Whatever it takes to get you to launch – just do it. Of course, it always helps to have a coach or mentor on your side – so if you don’t have one of those yet – get one! ~Wishing you success!Drew

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Fear of taking action

How To Overcome a Fear of Taking Action

Fear of taking significant steps towards our dreams is a common experience we all share. It’s essential to understand that fear is a natural reaction to leaving our comfort zones. However, acknowledging fear is different from allowing it to immobilize us. To transition from fear to action, consider these strategies that can help you gain perspective and move forward effectively. Understanding Fear as an Emotion Fear, while intense and sometimes overwhelming, is just an emotion. It’s a relic from our ancestral past when physical dangers like predators were a real concern. Today, our fears are often psychological, rooted in concerns about social acceptance or financial stability. By recognizing that fear is an internal response rather than a reflection of external reality, we can start to diminish its power over our actions. Universal Experience of Fear Remember, you’re not alone in feeling fearful. Even the most successful people, like Tony Robbins, have faced fear of failure or judgment. This universal experience means that fear isn’t an insurmountable obstacle but a common hurdle that everyone encounters. When you feel fear creeping in, think of those you admire who have pushed through their fears to achieve great things. This realization can be a powerful motivator to act despite fear. Initiating Movement with Small Steps The hardest part of overcoming fear is often just getting started. Inspired by Newton’s 1st Law of Motion, taking the first small step can set the stage for continuous progress. This initial action, no matter how small, can shift your mindset from fear to empowerment, sparking a cycle of positive actions and outcomes. Once you start, the momentum you build will make the next steps easier and more exciting. Seeking Support When Needed If fear seems too daunting to tackle alone, it’s okay to seek support. Reach out to friends, family, or professionals who understand your goals and can provide encouragement. A simple conversation can offer new perspectives, alleviate fears, and strengthen your resolve to move forward. Having a support system can be incredibly reassuring, providing the extra push needed to take action. In conclusion, transforming fear into action requires self-awareness, understanding, and a willingness to take small, consistent steps towards your goals. Remember, fear is a common emotion that can be managed and overcome with the right strategies and support. Embrace the journey of personal growth and let your actions define your path to success.

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