marketing – Alphadog Success

Grow Your Biz Faster With Focused Efforts

How To Grow Your Business While Doing Less By Working Smarter And Focusing Your Efforts

I get it…you’ve been working hard to grow your business…but for some reason you aren’t seeing the results you were expecting. But don’t worry, it happens to the best of us, it’s all part of the learning and growth process. After talking to numerous business owners over the last few years I realized most of them were facing a handful of very similar issues. Below is a quick outline of exactly what I tell clients. How to grow your business without adding hours of additional work to your already busy schedule! Review all the products or services that have brought in profits and will grow your business. Make a list of everything your offer or would like to offer. (If you’re brand new, then this will be something you can revisit when you have more numbers to work with.) Find the one or two core services (If you are in e-comm then you can get away with 5-10 products). Separate the ones that produced the best profits and focus all of your effort on selling more of those. SAY NO to anything that does not fall under those core products and services. This allows you to control your time and scale your business with more predictability and profitability. STOP following fake idols and countless guru’s. Find a real mentor, join a mastermind group, and pay the money to get into a REAL course. Outsource the time-consuming work so that you can focus on income-producing activities and being the best at what you do. If you think you’re getting all you need from YouTube videos and other free trainings, you are sadly mistaken. People come to you for your expertise or for the products you sell. It’s NOT because you were the person doing the marketing. Find someone that can help with your marketing and enlist them for training or services. Stop listening to all the noise. Stop chasing shiny objects. Focus your ad dollars on things that actually provide a return. If you’re unable to track a client’s engagement with your business from click to customer, then that’s your first priority. You should think twice before making any additional investments until that’s managed. Start with Google Ads then follow up with a social media campaign. According to the National Sales Executive Association, Very few people (≅ 2%) will actually purchase a product the first time they see an offer. The vast majority of them, ≅ 80%, will purchase between the 5th and 11th touch. This makes follow up and retargeting crucial aspects of your marketing campaign. Visitors that come from Google PPC campaigns are typically more responsive to social retargeting campaigns. They are more likely to become customers after viewing additional relevant ads/content on another platform. Data and Tracking are THE most important parts to grow your business effectively. If you do not understand what you are looking at and how to read the reports that are given to you, it’s a sure way to lose money. Make sure you understand which numbers are important to pay attention to, and how to find them. If you are using an omnichannel marketing strategy, then you will need to know exactly who came from where. This was you’ll understand which campaigns are successful and which you can do without. This may mean creating a custom tracking URL for each platform or campaign. Each type of business will have different performance indicators (KPI). Understanding what is essential to your business will help dictate how and where you choose to grow your business. Treat your social platforms like a job. Unless your business requires you to be on social media, 24/7 (it almost always doesn’t) use it only when you need to and then get off. Don’t worry about all the NOISE happening on social because it is just that…NOISE. You don’t need to field every reaction or comment as it comes in. If you want to use social media for your business, come up with a plan and stick to it. In general, I tell companies to start posting three times a week and gradually work their way up to everyday. Make sure the content is of high quality and features your core products or services. Most small businesses see success by posting original, authentic content and using up to 30 relevant hashtags (where applicable). YOU DON’T NEED A MILLION FOLLOWERS to be successful, do not buy into the cheap follower programs or software. Social platforms are getting smarter, and they WILL suspend your account for utilizing shady tactics. Plus, it’s much better to have fewer, more engaging followers than a bunch of empty numbers. Do you believe that YOU are why you can’t grow your business? Throughout the day the average person thinks over 50,000 thoughts, including good and bad, empowering and limiting. It is natural to doubt yourself, especially if you own or operate your own business. Sometimes you don’t see the progress because you are in the thick of it, or you lose track of your goals because life happens, and that’s normal! Creating confidence and finding your ability to overcome self-doubt happens gradually over time; there is no magic pill. What does help is controlling your mindset, managing your mental state, working with a coach, having a proven process, and keeping track of your goals. Having a proven process will keep you on task regardless of how you feel about yourself and your abilities. Writing down your goals and creating check-in’s is how you begin that accountability process. As you see yourself accomplishing and checking off goals, the fear of not being good enough goes away and the motivation to continue increases. So now I guess you are thinking, “Drew, this is great… but, what are my next steps?” First, as I mentioned above, you need to focus your efforts, so start by finding the most profitable products or services you offer. Having more offers will not grow your business. Second, choose no more than 2 subject matter

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How Successful Affiliates Are Making More Commissions Than Their Competitors

Affiliate marketing is the easiest way to make money online, without having to create your own products, build a formal website, or design a sales page with integrated payment processing. So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet > 90% or more of affiliates make a pittance. Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right? But guaranteed, there is something else who made 600 sales and walked away with $30,000. Why did they make 600 sales when you made just 6? There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit. And marketers who understand this will always have a tremendous advantage over marketers who don’t. 1. Build a Relationship I know you’ve heard it before, but are you doing it? People buy people, not products. If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people. This is so simple to do, yet few marketers take the time. Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you better. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and what your goals are. Don’t even think about affiliate marketing yet. Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mentions that too. Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not apply for a job, nobody wants your resume. And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold. But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your parent’s back deck into the pool. And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnets, your emails, your other blog posts, etc. Always inject a little bit about yourself in everything you do. Not so much that you bore people, or make everything seem about you, but just enough to keep it real. Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped into the mud puddle just before your big presentation? Use this same method of personal, one-on-one friend communication with your readers and followers. Post on your blog as often as possible, at least once a week, but as much as every day. Encourage your list to follow you on social media or subscribe to your list so they know when you add a new post. Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5-minutes. So, they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages. 2. Use Your Own Voice Just because you’re doing affiliate marketing, doesn’t mean you need to act like someone else. How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – this is the one thing that will help you create success – but it now.” Yeah. Same old stuff, over and over again. There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers. Like a brand-new marketer couldn’t write their own 25-word email that basically says, “buy this magic product now.” People don’t like getting sold to and are TIRED of seeing this crap. You’re tired of getting these emails. I’m tired of getting these emails. Same phrases, same message, same B.S. If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting. Here’s what to say: Instead, take 30-minutes and write your own promotional email with your own voice. You can even do this by dictating and having a free software like Google Docs to type the email for you! Forget about all the hype. Be sincere, be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But, if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people, including me.” I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do XYZ.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want _______. It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer. But the point isn’t tricking people into buying, it’s to be honest. You know this, but the latest, greatest product you’re promoting isn’t for everyone on your list. Some of them sure, but

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Why An Introvert Makes A Better Salesperson

Let me start by defining the parties of today’s story. An Introvert is a person predominantly concerned with their own thoughts and feelings more so than with external things. An extrovert is a person predominantly concerned with external things or objective considerations. So, introverts aren’t necessarily shy, but, they are quieter than extroverts. Introverts will gladly open their mouths when talking about something they are passionate about, but tend to stay quieter when the topic is small talk. Why? Because small talk just isn’t important to them. Now, let’s say you have 2 salespeople – an extrovert and an introvert. The extrovert is likely to talk – and talk – and talk – which is exactly what you expect from a sales person. And in the midst of all this talking, the extrovert will make sales. However, the introvert will do something the extrovert commonly fails to do – the introvert will ask questions and LISTEN to the answers. I don’t mean they wait for the prospect to stop talking so they can begin extolling all the many benefits of the product. I mean they LISTEN. They want to know what’s keeping the prospect awake at night in relation to the problem the product solves. They want to know the prospect’s fears, desires, dreams, etc. They want to know what’s worked for the prospect, what’s failed for the prospect, and what that prospect really, truly wants so they can help this prospect get it. It’s this same sales person who will continue to use questions as they present their product or service, questions that direct the prospect to the desired conclusion – that this product is what they want and need. Shift Happens When You Ask Better Questions Everything else being equal, 9 times out of 10 the introvert salesperson will outsell the extrovert. All because they stepped back, asked questions, and listened closely to the answers, instead of just trying to sell their product. Introverted marketers have the same advantage as introverted sales people. They dig to discover what it is their prospects truly want. They ask questions, be it in person, over Skype, in forums, via email, etc. And they pay close attention to the answers. These same marketers spend time researching what successful marketers are doing. They don’t assume they already have the answers. Instead, they look to those who’ve succeeded and they ask how it was done and how it can be duplicated. That being said, extroverts can master the skills of asking questions and listening to the answers as well as any introvert, if they try. It doesn’t come as naturally for them, but it will come with practice and patience. And if you look at the most successful people in the world, what you will find is they stand on the shoulders of those who came before. They asked questions, got the answers and used this knowledge to carve their place in the world. Try it. Next time someone asks you for advice, ask them questions first. Next time someone asks about your product, ask them about their needs first. Next time someone is on a forum looking for help, ask them for more information. And then pay close attention to what they say before you respond. This falls under my favorite category to talk about, something I call: “un-common sense”. But, asking the right questions and listening to the answers can be one of the most rewarding and highest paying skills in the world.

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