Sales

Confidence comes from a latin word affīdāre which means “to trust oneself”; therefore, finding confidence is just having more trust in one’s self and fear of failure. Confidence is a state of being clear headed either that a hypothesis is correct or that a chosen course of action is the best or most effective. I talk to a lot of sales professionals and entrepreneurs, people starting their own businesses, and they want to learn: “How can I develop more confidence or even just get myself a bit more confident so that I can be more successful in what I do?” In order to make this happen, we have to realize where confidence comes from and what finding confidence means. Finding confidence is basically your ability to take action and feel good about yourself and the results of the action. Feeling like whatever it is you’re about to jump into, you can do a good job and you can come out of it looking and feeling good. Now, this doesn’t happen by accident. When you look at the way confidence shows up in our lives, it appears as a result of doing things over and over again and developing a proficiency from it. Confidence, in and of itself, is not something that you’re born with or not born with. It’s something that’s developed over time through practice and repetition. When you first learned to walk, at 12 or 13-months old or whatever it may be for you; you weren’t very confident at walking. In fact, you couldn’t walk at all. But you were determined to try, and determined to succeed. You stood on the side of the sofa and you pushed yourself off and you would fall. You would try it again and you would maybe balance for a bit and then fall. But you would do it over and over again.   Your level of confidence in the beginning was tiny. In fact, there probably was no confidence. But you were so determined to do it, that you kept going regardless of the outcome. Eventually you took a step, you followed that with another step, and soon enough you were walking and now you’re an adult and you can walk from one room to another, you can walk for miles as an exercise or whatever, and not even think about the act of walking. It’s just something that comes naturally to you now. If someone were to ask you your level of confidence on a scale of 0 to 10, how confident you are that you could walk across the room, you’d probably say 11. It isn’t even something that you ever think to question…You just do it. The same thing goes for finding confidence in all areas of life – including your professional life. Let’s say your success right now requires your ability to sell. Doesn’t matter what it is. To sell a product, to sell an idea, to sell a service, sell a training program. I don’t know what it is for you. You might not be confident in your ability to communicate value in a way that exceeds the expense and closes a deal. So the important question becomes, how are you going to find that confidence?  You weren’t born with it. Thinking about yourself going into a situation where you might have to sell somebody, makes you nervous or self-conscious. How do you get to a point where you’re confident in doing it no matter what you are selling? First, it’s natural to feel fear whenever you are stepping out of your comfort zone…it’s a biological response we have maintained from our “caveman brains”. Luckily there are many other, more evolved portions of our brain we can counter it with. So, the next time you’re feeling fearful, just try to put it into perspective. Recognize that fear is only a feeling, a chemical response to a thought. Fear can feel very, very real. But it’s only an emotion that survives and thrives when we feed it with our attention. The first step in mastering your fear of taking massive action is to remember to tell yourself that fear isn’t real – that it’s only a feeling that can’t hurt actually you. Remember, everyone experiences fear Everyone experiences fear before they try something new. Think Tony Robbins hasn’t experienced fear of failure? Sure he has, and I’m sure he would tell you that himself. Everyone has experienced fear of failure, the fear of looking like a fool, the fear of losing friends, the fear of being judged, a fear of being called an imposter, the fear of ending up worse than when you started, whatever it may be. In fact, statistics show that a whopping 85% of the population has some form of self-doubt. When a moment of panic comes over you, image your role model and remember that they too have experienced fear. But they moved through it anyway. Sometimes you’ll just have to do it afraid. Do it anyway. Take the first small step We’ve all heard Newton’s 1st Law of Motion: A body at rest tends to stay at rest, while a body in motion tends to stay in motion. Notice that feeling of fear, and then take that first small step in spite of it. Fear is a natural and required part of the process. Accept your ability to work through fear and do it anyway. You’ll learn from it and you’ll make mistakes and you’ll fall on your face, just like you fell when you were first learning how to walk. But you do this once and you’ll get a little bit of feedback, and you’ll get a little bit of insight.  Maybe you can even find a manager or mentor to review your work and see a couple of things that you could improve on in the future. This is incredibly valuable feedback. Go to the next project, make the corrections, make a little bit of an improvement, and you will increase your confidence. Maybe you don’t close the sale, but you go to