Leadership

The Dangers of Binary Thinking: Why life is rarely either/or

The Trap Of Simple Choices: How False Dichotomies Limit Our Thinking

As humans, we love simplicity. In fact, it’s in our programming. It just makes everything feel more safe and manageable. So, we categorize the world into neat little boxes—this or that, light or dark, true or untrue, good or bad. But here’s the thing: the world is rarely that simple. Life doesn’t fit neatly into either/or. Yet, we’ve become conditioned to see it that way, often falling victim to what’s called the false dilemma or false dichotomy. This logical fallacy limits our thinking by presenting only two choices, as if they’re the only options. When in reality, there are an unlimited number of of other possibilities. You’ve seen this before: In these examples, the argument oversimplifies complex situations by forcing you to choose between two extremes, ignoring the fact that other possibilities exist. For instance, maybe you don’t have to pick a side, maybe there are other ways to fund higher wages without raising prices, or maybe… just maybe, life is more nuanced than “either/or.” The Everyday Trap of Dichotomiesazx False dichotomies don’t just show up in political debates and news headlines. They’re part of how we navigate the world and show up in both our internal reasoning and the ways we interact with others. Take this simple question: How many ways are there to get the number 5 in a math equation? Most people will default to the obvious: 2+3 or 4+1. But what about 10 – 5? Or 1 × 5? Or even √25? The point is, there’s rarely just one way to solve a problem—or even just two. Life is full of infinite possibilities, yet we often limit ourselves because our thinking has been shaped to see the world in limited, binary terms. For example: The truth is, life exists in the gray areas. It’s rarely just this or that. And when we recognize this, we open ourselves up to a world of possibilities. False Dilemmas and Their Influence False dilemmas are a way of limiting choice, often used intentionally in media or arguments to persuade or pressure people into supporting their stance. The majority of news headlines like “XYZ Happened – This Is What It Means” cater to those who prefer to have their thinking done for them. This is “effect thinking”—reacting to the world and letting others dictate the meaning. On the other hand, “cause thinking” flips the script. It’s about creating your own meaning. Instead of seeing a headline or argument and thinking, “Well, I guess those are my only choices,” you pause and ask, “What other options might exist? What’s being left out?” This shift is simple yet powerful, but it takes practice. Why? Because our brains love patterns and shortcuts. They crave simplicity. But simplicity often comes at the cost of creativity and truth. The Danger of Staying in the Binary Box When we allow ourselves to be limited by false dichotomies, we miss out on opportunities for growth, understanding, and innovation. Worse, we allow others to control the narrative. Here’s an example: Imagine someone says, “You can either quit your job to pursue your passion or stay miserable forever.” This argument creates a false sense of urgency and pressure. But if you pause and think critically, you might find alternatives: The problem with false dichotomies is that they blind us to the middle ground, the creative solutions, and the possibilities beyond A or B. Divergent Thinking: Breaking Free from Binaries The antidote to false dilemmas is divergent thinking—the ability to explore multiple solutions and perspectives. Divergent thinking asks, “How many ways can we approach this?” instead of, “Which of these two choices is better?” Let’s try an exercise to flex this muscle: For example: By forcing yourself to explore additional possibilities, you not only generate creative solutions but also regain control over the narrative. The Freedom of Rejecting False Dichotomies When you stop accepting either/or thinking, you realize just how much choice you truly have. False dilemmas want to box you in, but life is rarely that rigid. Remember, the world is only 10% what happens to you and 90% how you react—or more accurately, the meaning you assign to it. That meaning is yours to create. Don’t let others dictate your choices, your thinking, or your path. The moment you reject the binary mindset, you step into a world of infinite possibility. So, next time someone says you have to choose between A or B, take a step back and ask yourself: The world isn’t just light and dark. It’s full of color, nuance, and opportunity—if you’re willing to see it.

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The Power of The Mind: How Focus Can Change Your Life

The Power of the Mind: How Focus Can Change Your Life

Have you ever stopped to consider just how powerful your mind truly is? If you’re like most people, you’ve barely scratched the surface of what’s possible. The truth is, with the right mindset and focus, you can transform your entire reality. Sounds pretty incredible, right? Let’s dive into how you can harness this power to not only envision but actually achieve the life you’ve always dreamed of. Unlocking Your Mind’s Potential Why is it that some people seem to achieve everything they set their minds to, while others struggle? It’s all about how you use your mind. By learning to focus your thoughts and channel your energies towards your goals, you can turn the abstract into tangible achievements. It starts with clarity—knowing exactly what you want. What are your aspirations? What do you wish to accomplish? Once you have a clear picture, the next step is visualization. Imagine yourself succeeding, reaching those milestones, and living the life you desire. Visualization isn’t just daydreaming; it’s a focused exercise that primes your brain to recognize and pursue the opportunities needed to make your dreams a reality. The Foundation of Self-Belief Self-doubt is a goal killer. To move forward, you must believe in your potential to succeed. Have you ever noticed how doubt tends to creep in just when you’re about to take a big step? This is your mind trying to protect you from the unknown, but it’s also a barrier to success. Make a firm, conscious decision to believe in yourself. This is more than just pep talk; it’s about setting a foundational belief that you are capable of manifesting your desires. Action: The Bridge Between Dreams and Reality Knowing what you want and believing you can achieve it are crucial, but they’re nothing without action. Action is the bridge between desire and accomplishment. Every step you take towards your goals not only brings you closer to them but also builds the momentum necessary to push through challenges. How to Stay Razor-Focused in a World Full of Distractions Distractions are the thieves of time and focus. George Lucas once said, “Always remember, your focus determines your reality.” This is a profound truth in the journey toward personal success. What you concentrate on not only shapes your actions but also determines their quality and effectiveness. Simplifying Your Goals Do you feel overwhelmed by your ambitions? Are you trying to juggle too many goals at once? Start by simplifying. Narrow down your focus to a few key objectives that will make the most significant impact right now. Prioritizing is not about doing less; it’s about making the most of your efforts. Prioritizing Tasks Like a Pro Take a cue from successful figures like Alex Hormozi, who tackle only three critical tasks each day. This focused approach ensures that each task gets the attention it deserves and leads to better outcomes. If your goal is to build a successful YouTube channel, for example, prioritize tasks that will have the greatest impact—like content creation, editing, and engagement. The Power of Incremental Progress Albert Einstein famously compared life to riding a bicycle—to keep your balance, you must keep moving. This analogy beautifully captures the essence of progress. Whether big or small, every step forward is crucial. It’s about maintaining momentum and keeping your motivational fire lit. Action Without Overthinking One of the biggest hurdles to action is overthinking. Have you ever found yourself paralyzed by your thoughts? The key is to just start. Perfection can come later; what matters is the momentum. Celebrating Small Wins Every small victory is a building block to greater success. If your goal is to improve your health, start with short, manageable walks. Notice how each step makes you feel better and use that as motivation to continue expanding your efforts. Cultivating a Positive Mindset A positive mindset is your greatest ally in achieving success. It enables you to take risks, face challenges head-on, and attract better opportunities. By focusing on positive outcomes and viewing each setback as a learning opportunity, you cultivate resilience and a path towards achieving your goals. Why Focus Matters Ultimately, the power of the mind lies in its ability to focus. By directing your mental energies towards your goals, you set the stage for success. Remember, it’s not just about the destination but also enjoying and learning from the journey. So, what’s your next step? Will you allow distractions and doubts to dictate your path, or will you take control, focus on your goals, and step confidently towards your future? The choice is yours, and it starts now. Why not take that first step today?

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Unlocking Your Potential: The magic of the Raikov Effect

Unlocking Your Potential: The Magic of the Raikov Effect

Have you ever imagined stepping into the shoes of someone incredibly successful and absorbing their genius like a sponge? What if I told you that such a transformation isn’t just the stuff of fantasy, but a real possibility? Welcome to the world of the Raikov Effect, a fascinating brain hack that has captured the imaginations of many seeking personal growth and mastery. What is the Raikov Effect? The Raikov Effect dates back to the 1970s, discovered by Dr. Vladimir Raikov. This intriguing technique involves a form of deep trance identification, which allows individuals to “become” someone else—in their mind—to enhance their abilities, skills, and thinking. It’s like temporarily stepping into the mind and persona of a genius, say Einstein or Mozart, and borrowing their perspectives, insights, and confidence. How Does It Work? The process is captivating yet straightforward. It starts with deep relaxation or hypnosis, guiding you into a state where your subconscious mind becomes extraordinarily receptive. From there, you imagine embodying a person you admire—a leader in your field, a historical figure, or even a mentor. You envision yourself possessing their skills and living out their success. The idea is to “act as if” you are this person, experiencing their expertise as your own. Dr. Raikov’s original experiments were profound. He would have a student, say a music student, embody the persona of a great musician. Students often reported enhanced musical abilities and a deeper understanding of their craft, effects that were both immediate and striking. Why It’s More Than Just Make-Believe What makes the Raikov Effect so much more than a simple exercise in pretend? It taps into the power of suggestion and the mind’s ability to emulate qualities and traits once they are vividly imagined and internalized. This technique leverages the brain’s neuroplasticity, enhancing one’s mental landscape by practicing and adopting heightened cognitive functions. It’s literally a shortcut to unlocking greater clarity, skill, and personality traits without the hassle of continually fighting yourself in creating new habits or building those skills manually. Real World Applications Imagine you’re a public speaker who needs to captivate large audiences but struggles with stage fright. By invoking the Raikov Effect, you could envision yourself as a confident and charismatic speaker, such as Tony Robbins or Simon Sinek. You would not only visualize performing with their confidence but also adopt their body language, tone of voice, and even their thought processes. Or, let’s say you are a writer experiencing the dreaded writer’s block. You could channel the spirit of a prolific writer, like J.K. Rowling, allowing you to tap into a flow state that you couldn’t previously access on your own. Is the Raikov Effect for You? This technique is not just for artists or public figures. It’s for anyone who seeks personal development and a transformative shift in their mindset. Whether you’re a student, a professional, or someone passionate about personal hobbies, the Raikov Effect offers a tool to harness the traits you admire in others and actualize your potential. Embrace the Possibilities The beauty of the Raikov Effect lies in its simplicity and the limitless possibilities it offers. It encourages us to think big, challenge our self-imposed limits, and explore the potential of our minds. So, why not give it a try? Dive deep into the essence of those you admire and watch as you begin to embody the excellence you seek. After all, in the vast landscape of the mind, the only limits that truly exist are the ones we place upon ourselves. Let’s break those boundaries and soar to new heights together! *No tricks just honesty, there is an affiliate link in this post. If you click and make a purchase, I may receive a commission at no additional cost to you.

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Feed The Right Wolves To Master Your Emotions & Find More Happiness

The Secret To Finding More Happiness Is Feeding The Right Wolf

The Tale of The Two Wolves is short story based on a popular Native American parable. You may have heard this story before, but it’s a really good one, and I think we can all learn something from it. In case you’re unfamiliar – here’s the quick version: There’s this old Cherokee guy who tells his grandson about a battle going on inside him. He says, “It’s like I have two wolves fighting in my heart. One is a mean wolf – he’s all about anger, jealousy, sadness, regrets, being greedy, and feeling better than others. The other is a good wolf – he’s about happiness, calmness, love, hope, being empathy, compassion, and hope.“ He explains that every one of us has an identical battle taking place inside of our own hearts. The kid thinks on it for a bit and then asks, “Which wolf wins the fight?” And the wise old Cherokee simply says, “The one you feed.” That’s it, that’s the tale. So, what’s the big deal about this story? To put it bluntly, we should look at this as a wake-up call that we’ve got more control over our feelings than we were originally taught. It applies the concept of choice to emotions, they aren’t just something that happens beyond our control. When life gets tough, it’s super easy to play the blame game. We avoid responsibility others, or things, or whatever, thinking that’ll help us make sense of the mess inside. We all do it. Why? It makes us feel like we’re in charge when stuff’s going crazy. But here’s the twist: When we blame everything else for our bad mood or tough times, we’re actually giving away our superpower – the power to choose. The moment we start thinking, “This person or that thing made me feel this way,” we’re letting go of the steering wheel of our emotions. So, here’s a game-changer idea: Which wolf in your heart do you want to feed? The grouchy one that’s all about the bad vibes? This wolf’s like that nagging voice in your head that keeps telling you you’re not good enough or that nobody gets you. That’s the wolf that feeds on your fears and worries. Do you really wanna keep giving him snacks? By saying “Nope, not today” to this wolf, you’re choosing to spend your energy on the good stuff – the thoughts and feelings that make you feel awesome. You don’t have to hug the bad vibes; just don’t invite them to hang out. When you stop paying attention to them, they’ll get bored and leave. Now, what about the happy wolf? Well, he won’t feed himself, that’s for sure. Just like you wouldn’t keep feeding the grumpy wolf, you’ve got to choose to give the good wolf all the good stuff – happiness, peace, love, and all that jazz. We often look outside for things to make us happy, like a cool job, a vacation, or even a new pair of sneakers. Sure, they might give us a quick smile, but that buzz doesn’t last forever. Real talk: Happiness isn’t about what’s happening around you; it’s about what’s happening inside you. True, deep-down happiness comes from deciding to be happy, no matter what. The more you focus on being happy, the less you’re feeding that inside wolf. And guess what? You’ve already got everything you need to be happy, right here, right now. That feeling of joy comes from feeding the good wolf in your heart. As he gets bigger and stronger, he’s going to help you deal with the tough stuff way better. And if you keep feeding only him, he’s always going to come out on top.

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The Simple Formula To Understand, Develop & Maintain Your Inner Strength

The Simple Formula To Understand, Develop & Maintain Your Inner Strength

Do you ever feel like you’re not living up to your full potential? Do you struggle with self-doubt and limiting beliefs? As a personal power coach, I’ve worked with countless clients who have felt the same way. The good news is that everyone has the capacity for inner strength and resilience—it just takes some work to unlock it. Here are some tips to help you tap into your inner power and achieve your goals. Understanding Inner Strength Before we dive into the practical tips, let’s define what we mean by “inner strength.” Essentially, this term refers to the mental and emotional resilience that allows us to overcome challenges and stay true to our values. Inner strength helps us stay focused on our goals and live a fulfilling life, even in the face of adversity. Recognizing your inner strength is an important first step. Think back on times when you’ve overcome obstacles or achieved something you once thought was impossible. What qualities did you demonstrate during those times? Perhaps you showed persistence, courage, or creativity. Acknowledge these strengths and remember that you have access to them whenever you need them. Developing Your Inner Strength Finding Support While inner strength is something that comes from within, it’s important to surround yourself with positive influences. This can include friends and family members who support your goals, as well as mentors or coaches who can provide guidance and encouragement. Don’t be afraid to seek professional help if you’re struggling with issues like anxiety, depression, or addiction. Maintaining Your Inner Strength Conclusion Unlocking your inner strength is an ongoing process. It requires self-awareness, discipline, and the willingness to take risks and learn from failures. By practicing self-care, setting goals, and seeking support from others, you can cultivate the resilience and confidence needed to achieve your dreams. Remember, you have the power within you to overcome any challenge that comes your way.

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Focus Blog Post

Hack Your Focus and Get More Stuff Done

Staying focused is quickly becoming one of the greatest challenges digital entrepreneurs face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning … Or you’ve got an information product that you need to finish, but you check your email which leads to a news site, a sports site, a few entertainment sites, some social media sites and before you know it, it’s already 3 hours later and you’ve accomplished nothing except making yourself feel guilty. Does this sound familiar? According to Dr. B. J. Fogg, Director of Stanford Persuasive Lab, “There’s just one way to radically change your behavior, and that’s to radically change your environment.” Students who transfer to a new university are much more likely to change their habits than students who remain at the same university. This is true for workers as well. People who change jobs or change job locations are much more likely to also change their habits. It makes sense. Let’s say that at your previous job you were in the habit of going to a fast food restaurant with your coworkers for lunch. At your new job, your coworkers eat lunch at a healthy restaurant and invite you along. Soon you are eating healthy lunches every day, even on those days when you don’t go to that restaurant, because you’re now in the habit of eating healthful lunches. Enough time goes by, and fast food can even become repulsive to you. So what happened? Your environment changed and so did the triggers. This made it easy to effect a change. People who have trouble falling asleep are told to only use their bed for sleeping and for nothing else. If they lay down but they can’t fall asleep, they’re supposed to get up and go to another room. After treating their bed as only a sleep location (and not a reading location, a daydreaming location, etc.) for several weeks, they are generally able to fall asleep within minutes of their head hitting the pillow. The bed is now a trigger for just one thing – sleeping. This is why having one location to just work and another location to play is important. If you are mixing your ‘play’ time with your work time in the same home office, you’re asking to get constantly distracted. If you use a laptop or a tablet for work, this is easily remedied. Simply designate one place in your home where you will do nothing but work – no exceptions. If you work on a desktop computer, you might consider getting a laptop or tablet for your Internet ‘play’ time. Another technique is to designate certain times of the day when you are working, no exceptions. This will get you in the habit of always doing work during those times, and it will make it much more difficult to get distracted. Your work times then become routine, eliminating the need to decide each time if you’re going to work. And when you automatically go to work instead of ‘deciding’ to go to work, you eliminate the possibility that you will decide NOT to work. A third technique is to use triggers. For example, if you always start work right after finishing breakfast, it will become a habit to eat and go to work. You don’t have to think about it, you just do it. In one study, knowing exactly when and where participants were going to exercise caused them to follow through a whopping 91% of the time. Those who simply exercised when they felt motivated to do so exercised 35% of the time. Bottom line: If you’re having trouble staying focused, designate an area where you will do nothing but work, combine it with a strict schedule, and you should experience a dramatic increase in your productivity. When you get more done with less distractions, you’ll not only accomplish your goals faster – researchers tell us you’ll also enjoy increased self-esteem, greater happiness and larger over-all satisfaction with your life.

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Discover Your Personal Power and Tap Into Your Inner Strength

Unlock Your Personal Power by Doing More Inner Work

Understanding What Personal Power Is Before we get into techniques for developing your personal power, it’s important to understand what exactly it is. Many people associate personal power with force, but it’s actually the ability to take action and make things happen without forcing them. When you have personal power, you’re able to accomplish what you set out to do, whether that means achieving your goals or making decisions about how you want to live your life. Personal power comes from within you. It’s a part of who you are and how you approach the world. Learning how to tune into yours can help foster greater strength and well-being in every aspect of your life. Now that we know a little more about what personal power is, let’s look at some simple ways to start developing yours today! How to Gain Self-Confidence – Personal power doesn’t exist without self-confidence. Being able to access your inner power can be a difficult task, but it is one that is worth the effort. When you tap into your inner strength, you will feel more confident and capable than ever before. To gain self confidence, you must first have a strong sense of self-esteem. Like a seedling nourished with the right nutrients and sunshine, your self-esteem will grow with the proper care and feeding. Self confidence comes from within, and increases/decreases based on our thoughts and self talk. When you look in the mirror, tell yourself how great you look today! On your commute to work, feel good about all the things you’ll achieve! At the end of your work day, reflect on how much closer to your goals you are. Develop a healthy lifestyle so that your body feels and operates at its best. Eat nutritious foods and get all your vitamins. Sleep at least eight hours every night so that your mind is sharp during the day and can feel good about accomplishing goals! You must feel rested and recharged to operate in peak performance. Developing Personal Power By Improving Self-Image and Self-Esteem Your self-esteem depends on your vision of who you are. It comes from a combination of things like your parents’ views, your own experiences, and how you interpret the world around you. If your parents always told you that you were great, and if people always treated you with kindness and respect, then it’s likely that your self-image will be positive. But like anything else in life, developing a strong self-image is not only about what happened to us in the past. It’s also about what we do now. Self-image is not just how we see ourselves; it’s also how we present ourselves to others. You can take control of both aspects by focusing on enhancing the good feelings and thoughts you have about yourself while diminishing the bad ones. To tap into your personal power, there are four steps that you will need to take. The first step is to identify what makes you feel strong and powerful. This may be something that reminds you of your favorite childhood memories or something as simple as a song that always makes you happy. The second step is to find an activity or food that helps increase your energy levels when they are low. Third, take time for yourself every day to de-stress and recharge so that you can be in top form when tackling challenges. Finally, make sure to get enough sleep each night so your body and mind has time to process the previous day and prepare for the next. Learn How to Have Courage and Overcome Fear You know that fear is a normal part of life, but you may not know why. Fear can be an inconvenience, but it can also be a motivating force. It’s important to learn how to deal with fear and recognize the warning signs of other types of anxiety or phobias. Stop letting others push your buttons and learn to take control of your own mind. Personal power is the energy that we give ourselves to live a happy and healthy life. But we must love and respect ourselves, have courage in our thoughts and actions, and not let fear control us. We can recognize when we are using or not using our personal power by understanding the signs of low energy. These are the things that we experience when we are feeling low on energy: Overcome anxiety by taking steps to improve your body’s ability to cope with stress, including food as medicine, relaxation techniques like meditation and yoga, fitness for the mind, positive thinking, journaling, and positive expectations about yourself. Set and Achieve Your Goals Have you ever noticed that it’s easier to set and reach a goal when you write it down? One of the greatest ways to help yourself reach your goals is to break them down into smaller, more actionable steps. For example, let’s talk about making a smoothie. If you’re just starting out, you should avoid adding too many ingredients to your drink. Instead, make two small smoothies. One with some healthy ingredients, and the next with more. Keep doing this until finally you’re able to drink a healthy smoothie without struggling! Patterns are everywhere in life: in relationships, in nature, in the world around us. We can’t stop ourselves from feeling like we need something from someone else or want something extra from life. The great thing about patterns is that they have the opposite effect on some people. They have the opposite effect on me for sure! Every time I’ve tried going through all my clutter and cleaning everything up, I ended up feeling more overwhelmed than before. It wasn’t until I started thinking about what my habits are (how much stuff do I own?) as opposed to just wanting more things that everything started getting better for me. Use the Power of Your Mind to Expand Your Reality In your everyday life, you may not think much about the power of

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Mindset Shifts For More Success

8 Simple Mindset Shifts That Will 10X Your Success

Your mindset controls your reality and shifting it is something that is ALWAYS within your power. So, when things feel slow, stagnant, or difficult, consider how you may be able to shift your perspective to a more empowing and success-oriented mindset. Mindset Shift 1: Time is precious. Firstly, our time is finite, but most of us live contradictory to that. Change your mindset around how you think about time. We waste years at jobs we hate, stay with people we’re not entirely happy with, and tolerate situations that don’t make us feel fulfilled. Remind yourself that time is your most precious resource. Mindset Shift 2: It all starts in the mind. All you have control over is your mindset. You can work to influence the world around you, but that strategy can have varying results. By learning to master the internal world you’ll then be able to influence your external reality and realize a far greater power. The change starts from within. Mindset Shift 3: Be Grateful. The benefits of gratitude are backed by science; it improves your well-being. Gratitude shifts the mind from “I need” or “I don’t have enough” to “I’m so happy” and “I have enough.” Most importantly, the effort to change this mindset is minimal, but the difference is monumental. By expressing gratitude, you’ll draw things to you that are alinged with this new through structure, attracting more things to be grateful for. Mindset Shift 4: Be Present. The ability to quietly be with yourself and be aware of what is occurring around you is a skill you have to work hard on. It will improve the quality of your mind. To be in the moment is a powerful experience full of benefits. Mindset Shift 5: Happiness is not in the material. We all intellectually believe that the quest for material goods will not make us happy over the long term. It was a lie sold to us, that even today, most still think material goods are the ultimate sign of success. They are not. Freedom is success – not stuff. Having money to experience that freedom is a necessary evil. Mindset Shift 6: Remember your WHY. When you’re working towards a big goal, figuring out your “why” is one of the most critical mindset shifts you need to cultivate. If you are struggling with motivation right now, lost your way, or are just starting out, this is the place to begin. With clarity around your “why,” your mindset will be primed for action. Mindset Shift 7: Make Failure Positive. It’s natural to see failure as negative; after all, you did something, and it wasn’t successful. However, you should see each failure as a valuable opportunity for personal growth. A chance to grow that will inevitably lead to more success in the future. Mindset Shift 8: Apply what you learn. Study – practice – teach is my philosophy. It is easy to consume large quantities of information and obtain knowledge. However, there’s very little connection between gathering knowledge and actual achievement. You need to make an effort to apply what you learn actively. As you apply this principle over time, it will become a part of you. Study the information, put it into practice, and teach others around you through your example of creating success in your life. ***To learn more about working with me as a coach – get in touch.

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9 Steps To Building A Successful Business

9 Simple Steps To Build A Successful Business

Follow these nine simple steps to build a business more effectively, efficiently, and with less wasted time and money. Step #1 Get super clear on your BIG “Why” The most important secret to having a successful business is to be very clear about why you’re doing it. If you have a thorough understanding of what this business means to you on a personal level, it will motivate you and see you past the stressful times. Step #2 Have a solid, yet flexible plan You wouldn’t drive across country without a map. It’s even more important to chart your course when you’re starting your business. Of course, you need the traditional elements of a business plan like your company’s description products and services, strategy, market analysis, financial projections, etc. You also need to think about some other things like It’s critical to set very clear goals so that you know what you’re working toward in your business. Otherwise, it’s too easy to get distracted and lose sight of your goals. Step #3: Understand your numbers. Treat your business like a business and not an expensive hobby. You’re in business to make money. You started your business to do what you love, but you have to remember that you can’t accomplish any of it unless you’re bringing in cash. Your numbers don’t lie. Either you’re bringing in cash which means you’re making more than you’re spending, or you need to make some changes. You might need to change your prices, increase your marketing, cut some expenses, or rethink your products and services. Know how much money you want to be making each year. Divide that by 12 and you have your monthly goal. Be smart about where your expenses are going. Will you get a clear benefit from the money you spend? Step #4: Don’t reinvent the wheel. Drew says that he’s always been a big believer in shortcuts. If someone else has already done something that he wants to do, he will model what they’ve done for himself. He doesn’t have to start from scratch – research others in your field, study their companies and model that behavior. Research successful people in general – success is success. Here are some timeless principles of success: For Drew, working with a coach or self and being part of a mastermind group has helped him build a business. This might or might not be the best strategy for you. Decide what is best for you based on your own personal needs, what motivates you, and what conditions will set you up for success. Step #5: Focus, focus, and more focus. A successful business requires intensive labor and focus. You will need to cut out of your life anything that is not moving you in the direction of your vision. Exactly what that is you decide in your own personal life, but anything non-essential has to go. In a corporate job you’re basically paid for putting in hours. As an entrepreneur, it’s all about results. Excellent time management is critical. You may need to build a support system with your spouse or your parents or housecleaner or babysitter or personal assistant. You might want to shop online or use a grocery delivery service. Look at all your current activities to see where you can find some extra time to devote to your business. A lack of time is really a lack of priorities. Revisit your ‘why’ statement, then take another look at your priorities. Make sure you’re focusing on the tasks that are delivering your results. Step #6: Get comfortable with self-promotion. In order to be successful with your product or service, people have to be able to find you. As an entrepreneur, marketing must be your top focus, especially in the beginning. You need to get out there and market yourself based on a solid, well thought out strategy. Marketing and sales is something you do for people – not to people – because you have the answer to their problem. An authentic way to market your business and sell your services is to demonstrate to potential customers that you do care and that you have a solution for them. You can get this point across to potential customers without being pushy. Here’s how Drew phrases it:“Just so you know, I’m here and I have the skills to help you stop struggling and to reach your business and lifestyle goals. So, if it feels right for you and you think that working together would be a good fit, I’d be more than happy to help.” Sounds like the right approach, doesn’t it? Step #7: Done is better than perfect. Drew calls himself a lifelong perfectionist, so he struggles with this one himself all the time. But he’s learned to let go a little because if he didn’t, he would still be in the pre-launch stage. He puts it this way:” Don’t let analysis paralysis hold you back. Just implement, implement, implement.” Take action, then take the next logical step, and continue to make forward momentum every day. If you’d like more on combatting perfectionism, check out this post: https://alphadogsuccess.com/blog/perfectionism-procrastination/ Step #8: Fail fast and forward. Sometimes the only way to know what will work and what won’t is through trial and error. Failure is an essential component to success. Successful people know this, and aim to fail quickly. The key is to learn from your mistakes very quickly and make the necessary adjustments. You need to course correct right away either by tweaking your approach or by taking a different route altogether. For instance, if enough people are not signing up for new a program, is it the copywriting that needs improvement? Is your page user-friendly? Do you need to edit your video? Is the pricing off? Nothing is permanent – especially in the online world. You can change things very quickly. As the head of your company, it’s your responsibility to do so and there’s no corporate red tape to cut through.

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Overcome Fears

How to Overcome Your Fears and Step Out With Courage

How to Overcome Your Fears British adventurist Sir Ranulph Fiennes has been called the world’s greatest living explorer. He’s navigated some of the world’s most challenging and inhospitable places on earth including trekking the Antarctic and both North and South Poles, unsupported and on foot. When Fiennes was in his 60’s, he decided to overcome his severe fears of heights by climbing Mt. Everest. On his second attempt, hundreds of feet short of the summit, he suffered severe chest pains, at night, dangling from a rope on a near vertical ice wall at 29,000 feet. Frozen and in pain, he turned around and somehow managed to descend. He lived to tell the tale, running a marathon a mere 16 weeks after his near fatal heart attack. When it comes to facing your fears how daring are you? Do you turn tail and head in the opposite direction? Do you waver and hope the feeling passes? Or, do you, like Fiennes, stand firm and always face your fears head on? Picture what your life would look like if you consistently faced off against your fears, both big and small, with the fearlessness of someone like Sir Ranulph Fiennes. What would it feel like to boldly stare down and confront your fears, never letting them interfere with what you want to accomplish? Imagine what you could achieve if you never again let fear get in your way. The truth is, the closest most of us will get to scaling Mt. Everest is flying past it en route to a comfortable vacation destination. But there is good news; you don’t have to be an adrenaline junkie, risking life and limb, to be fearless. Life offers plenty of everyday opportunities for us to face our fears. Whether it’s asking your crush out on a date, speaking in public, or asking for a raise, no fear is too big or too small to challenge – and we all have within us the potential to be fearless. The first step to overcome your fears and become more fearless begins with understanding fear. What it is, what scares us (and why), and how fear holds us back from living a full and fulfilling life. Once we gain some insight into our fears, fearlessness can become second nature. If you want to be more fearless, more often, let’s start by exploring what scares you. “Don’t be afraid of your fears. They’re not there to scare you. They’re there to let you know that something is worth it.” C. JoyBell C. We all know what fear feels like – dread, tension, difficulty breathing, rapid heartbeat, sweating, racing thoughts, and ‘butterflies’ are just a few of the feelings we associate with fear. It’s no wonder so many of us choose, one way or another, to sidestep our fears. After all, who wants to feel those uncomfortable feelings? What if these fears aren’t designed just to scare you? What if, instead, your fears were a doorway into new and exciting prospects? Could fear be an opportunity for personal growth in disguise? What is Fear? The word ‘fear’ derives from the Old English word faer, meaning sudden attack, peril, or danger. Simply put, fear is an emotional response to a perceived threat. It’s primitive, powerful and universal. Fear is like an internal alarm, it’s design warns us and protects us from danger. There are two types of fear responses: biochemical and emotional. Biochemical Fear is a natural emotion resulting from a perceived threat and its design makes us more alert and responsive as a way to survive. When this happens, our bodies respond in specific ways such as sweating, increased heart rate, increased awareness, and high adrenaline levels. This state of fear is often referred to as a “fight or flight” response. Emotional Fear differs from person to person. Because fear involves some of the same chemical responses in our brains similar to happiness and excitement, feeling fear under certain circumstances can be seen as fun. For example, the fears you experience with watching a scary movie, riding on a roller coaster, or venturing into extreme sports, create emotional fear. Some people like emotional fear, however, there are others who have negative reactions to emotional fear and try to avoid fear-inducing situations all together. Although the physical reaction is the same, this type of fear may be perceived as either positive or negative, depending on the person’s perspective. What are We Afraid of? While most of us aren’t facing the same threats our ancestors did, we still face threats in our day-to-day lives that cause us stress. What are we so afraid of? Quite a lot, as it turns out. Public speaking, flying, and death are often touted as the things we fear the most and, while those fears are real, our dread go much deeper and wider than a potential bruised ego, gravity, and our inevitable demise. According to The Chapman University Survey on American Fears, our biggest fears of 2018 include: government corruption, the state of the environment, danger befalling loved ones, and personal finances. Fears that didn’t crack the top 10? Public speaking (#59), death (#54), and flying (#82). Regardless of ranking, the survey suggests there is no shortage of fears to keep us up at night. The survey also suggests more people than ever are afraid, and fear, in general, is on the rise. All this dread is having a significant negative impact on our lives. For example, fear can make us; hesitate, procrastinate, experience creative blocks, and be averse to risk, all of which can lead to low accomplishment. That can cause stress. That stress can lead to cognitive impairment, an increased risk of heart disease, premature aging, relationship conflicts, depression, and more – and a cycle of fear is born. That cycle can leave us feeling like we’re just going through the motions of life without really living. “My life has been filled with terrible misfortune most of which never happened.” –Michel de Montaigne Putting

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Inner Critic Blog Post

Master Your Inner Critic to Be Successful

Our inner critic says, we get told the world is the way is and you just have to live your life inside that world as best you can. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money. Don’t step on toes, don’t be too cocky. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call ‘life’ was made up by people that were relatively no smarter than you. So, if you want to change something in your world… you can change it, you can influence it, you can build your own things that other people can use too. You are more useful than you know. Once you learn that, you’ll never be the same again. This is the advice I learned from Steve Jobs. You know that billionaire guy with the Apple fetish? He rocked. And more than that, he knew he did. That was the biggest secret to his success on and offline – like you, he initially thought ‘I don’t want a job. I want to be an entrepreneur’. Most of us end there and then let self-doubt cloud any potential of getting any further. We make a few bucks, we live pretty comfortable and we dream realistically. We see the obstacles. But obstacles don’t stop us from going further, as we may think – it is actually how resourceful we are in dealing with them. We can’t let a few trials dictate to us where our ceiling of success is. And while being safe instead of bold is a good strategy if you like this life… there is no harm in a little self-love. It is this that creates the boldness, and ultimately the desired results. If you wonder what being bold has to do with being successful or you think that talking about self-love is a little too ‘new-agey’… then let’s get scientific. 55% of all of our communication (that is how we present ourselves to the world) is not what we say or the words we decide to use. It is our body language. It is what we do with our face and our tone. The words you say are a side note. And so, it is essential to believe in yourself each day before you ever set foot online thinking you’re going to make a million because – heck – if you don’t believe it and you are not congruent, not one customer is going to believe that you’re the one to solve all their problems either. So next time your inner critic says ‘I don’t want to sell myself’ or ‘I’m not sure people will like my product’ or ‘Am I charging/asking too much?’, make sure that the answer to that is in line with how much you value yourself. Be the value and people will pick up on it. Tell yourself you have lots to offer and that you can do it. And why not… many people talk to themselves negatively all day long and have nothing to show for it. So why not try looking at things differently? I’ll say it one last time… you want to succeed. Do it from the inside out – believe you can first. Don’t let your inner critic run the show. Believe you are worth that money. It is from a place of fear and worry that most people never pick up that phone and call when they should, most people never ask for what they want (at the price they want) when they know they should. That’s what separates the people that do things from the people who just dream about them. It’s up to you to take action. You must be willing to fail. You’ve got to be willing to crash and burn. And when it is all done and it’s time to get up, it’s not your legs that will lift you… it’ll be your self-belief, not your inner critic. Take a deep breath and say it out loud – “I am worth it!” Now get to work.

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Focus is the most powerful magnet for success

Focus on The Most Powerful Magnet for Success (or Failure)

“You can’t depend on your eyes when your imagination is out of focus.” ~ Mark Twain Remember old fashioned cameras (or any that weren’t in your phone)? They had intricate lenses you had to focus by hand. The process was very precise and technical and your results were 100% determined by… …what you focused on. If you didn’t get the results you wanted, it was because the lens wasn’t focused properly. One little tic to the right or left and you would’ve had the perfect shot. Right? The good news about that is that you had the power to shift the focus (and the result) of the image. Today I’d like to explore something that you can do, just like shifting the focus point on a camera… …to shift the results of your life. We all want the “tack sharp” beautiful, abundant, fulfilling life of our daydreams, right? Here’s how you get it: Focus ​​As many coaches and inspirational leaders so often say: “What you focus on determines your results.” And they are right. I’ve been using this principle in my life, very successfully, for decades. And I’ve seen it happen with other people, over and over again, with terrific results. In order to get what you want in life… …you must focus your mind toward what you want, and away from what you don’t want. Your brain is a very powerful magnet – and it operates like a search engine. It acts like a heat-seeking missile, drawing to you whatever it is you are focusing on. And the more energy, vibrancy, and passion you conjure up in your imagination… …the harder your brain works to make those thoughts your reality. Whatever you focus on most – the failure or the success, the love or the betrayal, the win or the loss – the more situations, people and resources you will attract to make the object of your focus a reality. The Science of Focus This isn’t just woo-woo, pie-in-the-sky thinking. There are scientific reasons and countless studies that prove this out. Your brain has a mechanism called the Reticular Activating System (RAS). The (RAS) is a bundle of nerves at your brainstem that filters out unnecessary information so the important stuff gets through. The RAS is the reason you learn a new word and then start hearing it everywhere. This is why you can tune out a crowd full of talking people, yet immediately snap to attention when someone says your name or something that at least sounds like it. It’s the reason you see BMWs everywhere, the moment you decide to buy a BMW. It’s why red flags go up when you sense something isn’t on the up-and-up. Or why you trip on the same pothole every time. It’s also the reason – if you focus too often on how hard something is – your brain automatically leaps to the obstacles and not the solutions. In effect…it attracts the obstacles, rather than the solutions. Training Your Brain As you can see, it’s very important that your mind leans toward what you want, toward resourceful thoughts and feelings that serve you, and away from those that quietly sabotage you. Bear in mind, “positive thinking” isn’t automatic or easy. It doesn’t come to us naturally. And there’s a scientific reason for that… In case you’re feeling bad about yourself for being “negative” too often. Our brain, since caveman days, had to be alert to potential dangers in order to survive. We evolved as a species by being highly aware of our surroundings. We were ingrained, for our very survival, to focus on the potentially negative… …to spend time, energy, and resources on potential dangers. This is why it’s so easy, so automatic, to focus on the negative things that may – or may not – happen in our lives. But this habit can be changed. You can retrain your brain, and make positive, resourceful thoughts and feelings become your automatic response. A side note: Don’t feel bad when you find yourself traveling down a dark tunnel of fears, doubts, and “what-ifs”. Your brain is pre-wired that way. But you can retrain your brain to lean in a new direction…toward the resourceful thoughts that serve you, instead of those that ultimately sabotage you. Keep using your Holosync, and be on the alert for negative thoughts and feelings. As soon as you recognize them, flip them over. Find the opposite feelings, the positive results, the great outcomes…and aim your brain on those things instead. You will find – with that same powerful magnet known as your brain that you’re automatically attracting good, abundant and beautiful things into your life.

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