online business

The Practical Guide to Understanding PLR and MRR Licenses

Hey there, brilliant minds! Today, we’re diving into the practical world of PLR (Private Label Rights) and MRR (Master Resale Rights) content. Whether you’re a savvy marketer, a content creator, or just stepping into the vast digital landscape, understanding PLR licenses can be a total game-changer for your business. If you’ve ever found yourself stuck staring at a blank screen, PLR might just be the “shortcut” you’ve been looking for. Maybe you want to start your own business and have seen a lot of the Master Resell Rights (MRR) courses and products that promise a simple starting point. But before you dive into the PLR pool, it’s crucial to understand the different licenses involved and how each one can serve your unique needs. So, let’s break it down and make sense of these options, shall we? What Exactly is PLR? First off, PLR content is pre-created material that you can buy the rights to use, change, and, often, claim as your own. It’s like having a ghostwriter or a silent contributor who’s cool with you taking all the credit. Pretty sweet, right? The Types of PLR Licenses You must understand the different between all the PLR licenses. Pay attention to what is allowed at each level. This is key to using content effectively without stepping on any legal toes. Here’s the scoop on the most common types of licenses: Private Label Rights (PLR) What You Get: The freedom to alter, add to, and rebrand the content. You can even put your name on it as if you whipped it up yourself. What’s Not Allowed: The restrictions depend on the seller, but typically, you cannot resell the rights to someone else. Ideal For: Creating branded ebooks, courses, or articles for your blog that feel tailor made. Resell Rights (RR) What You Get: You can sell the product to others and keep 100% of the profits. You may not change the product. You cannot alter or edit the content. It’s a take-it-as-it-is option. Ideal For: Anyone looking to add new products to their digital shop without the hassle of creating something from scratch. Master Resell Rights (MRR) What You Get: Not only can you sell the product, but you can also pass along the resell rights to your customers. What’s Not Allowed: Typically, like RR, you cannot change the original content. Ideal For those who want to provide more value to their customers, allowing them to resell the product too. Benefits of Using PLR Why everyone should use PLR content? Here’s why it’s a potential savior for many entrepreneurs and content creators: Improved efficiency. Save a tremendous amount of time and energy. PLR content is ready to go–you just need to tweak it to fit your brand’s voice and style. Save yourself a little money and time. Hiring writers or content creators can be expensive. Creating everything yourself, from scratch, can take up a lot of your time. PLR offers a budget-friendly alternative that keeps your content pipeline flowing. With a little creativity, you can unlock infinite potential with unrestricted products. When you’re free to edit or transform the content, the possibilities are endless. Adapt it to create newsletters, social media posts, courses, or even marketing materials. Choosing the Right PLR License When shopping for PLR content, consider how you plan to use it. If customization and branding are important, go for full PLR. If you simply need products to resell, RR or MRR might be right up your alley. Always read the license terms—trust me, it’s crucial to know what you can and can’t do! Wrap-Up In the vast ocean of digital content, PLR is like having a speedboat. It gets you where you need to go faster, allowing you to focus on steering your business towards greater success. Whether you’re looking to save time, cut costs, or streamline content creation, PLR can propel you forward. Make sure you pay attention to what the license permits. So, go ahead, give PLR a shot and watch how it can transform your content strategy while freeing up your precious time. Let’s make magic happen with less stress and more creativity. Cheers to smart solutions and even smarter implementations!

The Practical Guide to Understanding PLR and MRR Licenses Read More »

Focus Blog Post

Hack Your Focus and Get More Stuff Done

Staying focused is quickly becoming one of the greatest challenges digital entrepreneurs face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning … Or you’ve got an information product that you need to finish, but you check your email which leads to a news site, a sports site, a few entertainment sites, some social media sites and before you know it, it’s already 3 hours later and you’ve accomplished nothing except making yourself feel guilty. Does this sound familiar? According to Dr. B. J. Fogg, Director of Stanford Persuasive Lab, “There’s just one way to radically change your behavior, and that’s to radically change your environment.” Students who transfer to a new university are much more likely to change their habits than students who remain at the same university. This is true for workers as well. People who change jobs or change job locations are much more likely to also change their habits. It makes sense. Let’s say that at your previous job you were in the habit of going to a fast food restaurant with your coworkers for lunch. At your new job, your coworkers eat lunch at a healthy restaurant and invite you along. Soon you are eating healthy lunches every day, even on those days when you don’t go to that restaurant, because you’re now in the habit of eating healthful lunches. Enough time goes by, and fast food can even become repulsive to you. So what happened? Your environment changed and so did the triggers. This made it easy to effect a change. People who have trouble falling asleep are told to only use their bed for sleeping and for nothing else. If they lay down but they can’t fall asleep, they’re supposed to get up and go to another room. After treating their bed as only a sleep location (and not a reading location, a daydreaming location, etc.) for several weeks, they are generally able to fall asleep within minutes of their head hitting the pillow. The bed is now a trigger for just one thing – sleeping. This is why having one location to just work and another location to play is important. If you are mixing your ‘play’ time with your work time in the same home office, you’re asking to get constantly distracted. If you use a laptop or a tablet for work, this is easily remedied. Simply designate one place in your home where you will do nothing but work – no exceptions. If you work on a desktop computer, you might consider getting a laptop or tablet for your Internet ‘play’ time. Another technique is to designate certain times of the day when you are working, no exceptions. This will get you in the habit of always doing work during those times, and it will make it much more difficult to get distracted. Your work times then become routine, eliminating the need to decide each time if you’re going to work. And when you automatically go to work instead of ‘deciding’ to go to work, you eliminate the possibility that you will decide NOT to work. A third technique is to use triggers. For example, if you always start work right after finishing breakfast, it will become a habit to eat and go to work. You don’t have to think about it, you just do it. In one study, knowing exactly when and where participants were going to exercise caused them to follow through a whopping 91% of the time. Those who simply exercised when they felt motivated to do so exercised 35% of the time. Bottom line: If you’re having trouble staying focused, designate an area where you will do nothing but work, combine it with a strict schedule, and you should experience a dramatic increase in your productivity. When you get more done with less distractions, you’ll not only accomplish your goals faster – researchers tell us you’ll also enjoy increased self-esteem, greater happiness and larger over-all satisfaction with your life.

Hack Your Focus and Get More Stuff Done Read More »

ideal client

How Your Ideal Client Saves Your Time And Money

Why is an Ideal Client important? One of the most fundamental aspects of your marketing, product development and business plan is knowing who your ideal client is. Without this knowledge, you won’t know how to write your content in a way that’s attractive to your clients, and you won’t be able to tailor your products or services to their unique needs. When I talk about content I mean everything that you develop for your clients or potential clients to draw them to you and help you solve the problems that they face in their everyday lives, so everything hinges on this. When you know who your ideal clients are, your client attraction efforts will become vastly more effective, because you’ll be able to pinpoint what they want, what challenges they have, where they’re looking for information about your industry, and what trends and mindsets influence the way they search for products and choose who to buy from. In this blog post, I’ll bust some myths about having ideal clients that cost businesses thousands of dollars each year, and I’ll tell you the nine things you need to know about your ideal client, as well as how to choose your ideal client if you aren’t sure who they are. Why some businesses avoid having ideal clients: One of the costliest myths that businesses fall for is the idea that they don’t need an ideal client. Some of their reasons seem sound, but they’re based on misconceptions about what clients want and how client attraction works. Here are two of the reasons why people fall into that trap: Reason 1: They’re afraid of driving clients away. If you could potentially target a wide range of different demographics, why would you want to alienate some of them by narrowing your niche? That’s a fear that many business owners have when they first start to consider identifying an ideal client. They believe that the wider the net they cast, the more clients they’ll draw in. Reason 2: Their product could be used by anyone. Some businesses could, in theory, serve almost any client under the sun. Life coaches who teach universal success principles that apply to anyone, chiropractors who could work on anyone who has a spine, and businesses that sell food are all examples of people with a very broad potential audience. If you’re in such an industry, why would you want to narrow your client base? Why not having an ideal client WILL cost you: If you share these concerns about having an ideal client, here are four truths about client attraction that should put your mind at ease: What’s attractive to one client won’t be attractive to others. People are the most inclined to make a purchase when your marketing speaks to their exact challenges and needs. When someone looks at your offer, they should think “Yes – that’s EXACTLY what I need! It’s like that product was made for me!” If you try to create and sell offerings that are meant to apply to everyone, there’s a good chance that they’ll be partly applicable to everyone, but ideal for no one. Your clients will look at your offer and think, “Some of that looks good, but a lot of it just doesn’t apply to me”. If someone is motivated enough that they’re actively looking to buy, the chances are good that they’re looking for something in specific. An offer that’s only a partial match, or that seems to be designed with a different demographic in mind, will be rejected. One excellent example I’ve heard a few times is that of a pharmacy. If you try to sell an “everything pill”, will anybody trust it enough to buy it? Probably not – and even if they did, there’s a good chance that they wouldn’t think to look for it. If you have a headache, the chances are good that you’re looking for a pill designed to treat headaches. Unless you were already aware of the “everything pill” before your search began, it probably won’t even occur to you to look for it. You could walk right past it and not even register it. When you know exactly who your clients are, what they need, and what they struggle with, you’ll be able to create products and marketing materials that are exactly what they’re looking for, and you can learn their language and phrase your marketing in ways that appeal strongly to them. You don’t want to waste your time and budget on people who are less inclined to buy. Your ideal clients aren’t the ONLY people who will buy from you, but they are the people who are the most likely to make a purchase. If you were fishing, would you cast your line or drop your net repeatedly in random parts of the lake, or would you specifically target the areas where you knew you’d catch the most fish?  Would you use bait or a lure that’s good for all kinds of fish, or the ones that will attract the specific type of fish you’re looking to catch? The same principle applies to marketing. You’ll never have the time and budget to reach ALL the possible demographics at once, so you should spend that time and money on the demographic that needs and wants your product the most, and that’s the most likely to make a purchase. You don’t WANT to attract every type of client. Not every client is a good one, especially if you’re selling services as opposed to products. If you’re going to have to spend any amount of time working with a client, you don’t want to attract the kind of people who are lukewarm about your services, and who will drag their feet, complain, nitpick, make unreasonable demands, hamper your efforts, and prove impossible to please. You also don’t want to attract people who aren’t able to get the full benefit from your offering. If something outside of your control will prevent you from getting

How Your Ideal Client Saves Your Time And Money Read More »

How To Start Over & Build A Business From Scratch In 3-Months

Someone asked me what I would do if I had to start a business from scratch in 3 months (90-days). And that got me thinking, if I could take the experience I have and use it to start over from scratch… How would I do it? When I say starting over, I mean it. In this hypothetical I wouldn’t have my mailing list. I wouldn’t have organic traffic, a following, name recognition – none of that. Just my experience as to what works and what doesn’t and the drive to make it happen. Now let’s say that my life depends on me having a full-time income at the end of those 3 months. No pressure there, right?It sounds unrealistic, but a lot of people find themselves in a remarkably similar situation – make more money or else… Or else they’re in trouble, or else the bills go unpaid, or else they’re facing losing their home, or… worse. So, with that in mind, here’s what I would do: I would stop looking for magic ‘make money online’ products, strategies and ideas. There is no secret combo of tricks and buttons to make money. It’s not a printing press – It’s a free market. It may sound counter-intuitive, but in that free market the way to make money is to stop focusing on the money. Simply make yourself indispensable to people who need your solution to their problem. That’s the best way to start a business. Do that and the money will follow. When you’re focused on providing solutions, you no longer be distracted by ‘Shiny Object Syndrome’ that steals your time and your money. Now, I’m not saying all programs are bad. In fact, many of the “how-to” and “step-by-step” trainings are useful as building blocks to the larger puzzle. But that’s usually all they are – they’re puzzle pieces – not full-blown businesses. So, I would start with the outcome first. What is my market? Will I offer a product or a service? What solution can I provide that people will gladly pay for? What’s THE ONE BIG BENEFIT I can provide to my customers? What is my goal (How will I know when I’ve “made it?”) Clarity is key here. You must know where you are going and how you plan on getting there. I don’t mean that you need to have all the specific tactics worked out. I’m talking about the big picture. Think of your business as a GPS. You must know exactly where you are and exactly where you want to end up; plus your chosen method of transportation, in order for it to work properly. This is the starting point of everything that will come next. Next, I would build my website. Odds are it’s going to be a blog. Now, I’m not going to spend a ton of time on setting this up because I only have 3 months to start a business and generate an income. I’ll spend an hour maximum choosing the URL, I’ll get the hosting, I’ll choose a simple, streamlined theme, I’ll get the autoresponder and I’ll be ready to get started. Yes, it takes money to get started. Not a lot, but some. You’re making an investment into your future. And if you think spending a couple of hundred dollars to set up your internet business is somehow a lot of money, consider the alternative: Spending at least that much each month just to drive to and from a job, or spending tens or hundreds of thousands for a brick and mortar business. Time to create content for that blog. But this isn’t about running a blog, it’s about running a business. The blog is just a tool to get the business done. So, here’s what I would do: Look at the big benefit I deliver, and then write down all the stumbling blocks people encounter trying to get that big benefit. Then pick out 3 of these and write detailed posts on how to overcome those barriers. Then repurpose those posts into videos (for YouTube or Facebook) and podcasts, or some type of lead magnet/incentive to get people to join my list. Notice I’m only creating 3 pieces of great content initially, not 300. And I’m repurposing those in multiple ways. Some folks spend years trying to get everything exactly right, but in this hypothetical, I’ve only got 3 months, so forget perfection and just get it done. Don’t get carried away with content creation either. Keep it simple to start, there will be plenty of time to expand later on. The blog posts should be highly focused on getting my prospects to take the next step, which is likely going to be a free consultation. Think about the format of a successful sales funnel that drive people to take a specific action. It’s not very easy to sell a $300 a month coaching program or a $1,000 website optimization package online. Especially if you are under a time constraint. But its typically much easier and faster if you can talk on the phone or in a meeting first. Next, I would offer a service or coaching. Do you know why? Because it’s the quickest way to make real money. Offering products is great, but it takes time to create the products and more time to build the lists to promote that product to. When your list is small, it’s best to focus on services or coaching because it’s the fastest way to start a business that generates a profit. Most people are already experts at something. And to be an expert you just have to have lived through and overcome a specific problem. Get people on a free call, help them solve a problem, and invite them to participate in your coaching program where you will share what is actually holding them back and how to overcome that based on your personal experience. In its simplest form, we are simply sharing our personal knowledge. Now, I’d focus on getting as many people on the phone as I can, because I know two

How To Start Over & Build A Business From Scratch In 3-Months Read More »

How A Flexible Definition Of Success Creates More Fulfillment

I get this question a lot given the name of my business (Alphadog Success). But it’s also something that I make sure to ask every person I speak with when working in a coaching or mentorship role. In everything I do, success is my goal. The word, “success,” holds special meaning for me. When I am successful, I accomplish my intended purpose in a given situation. When I try to do my best job at work and I achieve that, then I am successful. Although success sometimes eludes me, my intent in life is to succeed each time it is within my power. Trying times occur in my life, just as it does for everyone else and I accept this fact. Yet, I also know that I put forth my best efforts in even the toughest of circumstances. In conversations with my spouse, I always attempt to exert my attention, patience, and best communication skills to arrive at a successful exchange. She is very emotional, and I am much more intellectual. So, we speak different languages, and sometimes it can be more difficult for us to convey seemingly simple concepts to one another. With my dogs (and cats), I strive to have a positive impact and demonstrate understanding and loving care toward them at all times. They don’t have the same perspective of the world that we do, and it takes a lot of self-restraint sometimes to not get frustrated or annoyed with their behavior. As the workplace presents its own special challenges, I accept there may be times when I lack complete control over how things proceed. However, I still make success my goal…always. Sometimes, my view of what success looks like in a situation changes. But this fact shows my flexibility and reflects that the meaning of success can vary, depending on the specific details of a situation. It is important that you allow for some flexibility in your plan and your vision of success. Don’t be so hard on yourself if things don’t work out exactly as planned. Have you ever proposed to a significant other? And did it go as planned? The reality is that something that emotionally charged will rarely go as you envisioned it would. But as long as you are true to yourself and your relationship, then that doesn’t make it any less special. Today, regardless of the circumstances, success is my goal. Life is good, largely due to my daily efforts to succeed. I’ve come up with a few question for you to ask yourself, and I want you to really take the time to reflect on these questions enough to draft an answer. And make sure to record your answer! I don’t care if it’s written or typed, but until you get those words out of your head – this is just like any other thought. Self-Reflection Questions: Everything starts with your Mind. If you aren’t in control of your mind, you will never be able to control your success. Click the banner below to learn more about my free Alphadog Awareness Mindset Mini-Class or visit: https://alphadogsuccess.com/mini-class

How A Flexible Definition Of Success Creates More Fulfillment Read More »

7 Legitimate Ways To Make Money From Home

7 Legit Ways to Make Money Online from Home

The magic of home is more than just those lazy Sundays or that aroma of morning coffee. What if your comfort zone could transform into your profit zone? With an estimated three million workers in the U.S. choosing the home over the hustle and bustle of the office, the 9-to-5 is getting a cozy makeover. Let’s be real: who doesn’t want to ditch the tie or the heels for pajamas? 1. Home is Where Your Job Is Did you know that telecommuters report a higher job satisfaction level compared to their office counterparts? If your current office role mainly ties you down to a computer, it’s time to consider relocating… to your living room. Statistics even back this up: when travel company Ctrip made the shift to remote work, they didn’t just save nearly $2,000 per employee on logistics, but also saw a whopping 13.5% spike in productivity. Quick Pitch: Propose a test run to your employer. A one-month trial could be the nudge they need to see the potential. 2. The World is Your Classroom Globalization is more than just a buzzword; it’s a call for more language teachers. With platforms like Skype, you can cross continents without leaving your couch. Platforms like Lingoda could be your launchpad into this virtual classroom realm. Pro Move: A TEFL certification could just be your golden ticket to more opportunities and a better pay scale. 3. Sell Knowledge, Not Time Have a knack for marketing strategies or a passion for Renaissance art? Platforms like Udemy and Teachable can help you design a course that sells. The best part? Once it’s up, it’s passive income. Engage with your learners, grade assignments, or simply watch the enrolments come in. Smart Strategy: Drive traffic to your course through your own marketing funnel. This autonomy can supercharge your sales. 4. Paws and Profits Transform your love for pets into a lucrative venture. Whether it’s grooming, boarding, or just simple playtime, pet owners spent a staggering $5.41 billion in 2015 on these services alone. So, why not grab a piece of this furry pie? Expert Tip: Enroll in a pet first aid course. It adds credibility and ensures safety for your adorable clientele. 5. Be the Virtual Go-To Guru Every startup or business owner has that overflowing task list they wish someone else could manage. Enter the world of virtual assistants. From email management to data entry, the internet is your playground. Platforms like LinkedIn and UpWork can be your gateways to these opportunities. Valuable Insight: Know your worth. A race to the bottom in terms of rates is a short-term strategy. Aim for value, not just affordability. 6. Affiliate Your Way to Affluence Recommendation is the new age marketing. Dive into the world of digital marketing and get paid for promoting products you believe in. By partnering with brands and leveraging your online presence, your endorsements could be your income stream. Golden Rule: Authenticity is key. Promote what you genuinely believe in, and your audience will trust you more. 7. Trade in Pajamas, Not Just Stocks Ever considered turning market fluctuations into financial opportunities? Day trading or options trading could be your forte. With the right strategy, research, and risk management, you could be sipping coffee while studying stocks. Cautionary Tale: Remember, high rewards come with high risks. Equip yourself with knowledge, practice, and always have a financial cushion. The confines of your home have evolved. Once merely a resting haven, it now brims with potential. As the lines between work and home blur, you’re not just defined by your job title, but by the boundaries you break. Ready to redefine ‘work’? Your home office awaits. Conclusion: Bringing It Home Looking for that push to make the dream a reality? Reach out, and let’s chat about crafting your home success story.

7 Legit Ways to Make Money Online from Home Read More »

Scroll to Top